What Maslow's Hierarchy is Missing
Bill Watkins
Acceleration Coach | I coach proven badasses to win at Business, in Life and Self, at the same time | At-the-ready Tools & Resources you need | Peer Cohorts | Old Grad business owners are my speciality | Proven Badass
Abraham Maslow's Hierarchy of Needs is one of the most recognized theories of motivation. His pyramid stacks our needs and motivations from bottom to top in order of complexity—physiological, safety, belonging, esteem, and then, ultimately, self-actualization.?
Most of these needs stem from a deficiency—we meet these needs to avoid unpleasant feelings or consequences. One, self-actualization, sparks from the desire to grow as a human.?
Maslow believed that despite our different situations, skills, priorities, and goals, every one of us has an innate desire to self-actualize—to be all we can be. (And you thought it was just a kickass Army slogan).?
According to Maslow, self-actualization is when you are fulfilled by the full use and exploitation of your talent, capabilities, and potential.
It's a fascinating concept, with?one drawback.?
Maslow told us what we need and why it's motivating.?He did not, however, tell us how to get it.?
That's where even the best of us struggle. And that's why you are here—and why I'm here to help. If you follow me on LinkedIn, you're who I like to call a "one-percenter"—one of a tiny fraction of high-achieving, high-performing business owners attempting to blaze their own trail up Maslow's mountain.
You know what you want, and you're getting after it: success in business, life, and self—in that order. And that, badass, is why you'll never make it past the treeline.?
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Because success—astonishing, legendary, exhilarating, breathtaking success—isn't as "easy" as building a business that makes money. What you want—deeply, I imagine—is a profitable business that runs by itself, a rewarding marriage, fulfilling relationships, respect from your peers, a healthy body and mind, financial freedom, and room to create, learn, and grow. All at the same damn time.
This is Maslow's self-actualization.?At The Lions Pride, we call it the path to the 0.01%.?It's a journey toward winning at work, winning at home, AND winning in the mirror.?
Not sequentially. Simultaneously.
How are you winning today?
If you want to move to the sharpest tip of the spear, the peak of the pyramid, the top of your game—and I know you do—you have to think, behave, and choose beyond and bigger than you do now.?We'll be sending out tips on HOW to move up the pyramid this Thursday.
SIGN UP HERE to get next steps on moving from the 1% to the 0.01%, the tip of the spear.
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