What is MarTech:

When we combine marketing and technology, we end up with what is typically known as 'MarTech' It refers to any tool or media platform to assist marketers in achieving their goals.

Why MarTech:

The key objectives of MarTech are attracting, engaging, and delighting customers. For each, there are specific MarTech platforms. A marketing team can promote the content across various channels, contributing to lead generation. These, in turn, go towards a marketing automation platform (MAP) and a customer relationship management (CRM) platform. All these help with the stats and analytics and aim to assess the exponential growth of the marketing campaign. And all of it was made possible only with the integration of MarTech.

The Importance of Marketing Technology:

Technology is playing an increasingly important role in marketing. Companies spend more on technology each day, thus evolving their marketing sector. Hence, marketers must invest in technology solutions that facilitate significantly greater growth.

How MarTech Works:

MarTech operates by marketers purchasing the marketing technology. This is usually in the form of a subscription and has to be availed on a monthly or annual basis. These platforms are then utilized by the marketer to achieve their desired results.

MarTech as an industry:

Martech is a continuously evolving multi-billion dollar industry, and the terms seeming fit to describe it are - exciting, staggering, fast-growing, and a tad bit overwhelming!

MarTech as a profession:

An increasing proportion is working in Martech. As the number of technologies, their uses, and their impacts continue to grow- so do the people who work in their increase.