What Is a Marketing Strategy?

A well-thought-out strategy can be your brand’s blueprint for success.

Marketing Strategy. It’s one of those terms you hear and wonder what it means. The discussion can get overly broad. The reason for that is that marketing strategy can really contain any marketing or advertising tactic. Which is a lot, and for nearly any brand, it’s too much. Whether it’s budget, time, or capacity, tackling every marketing strategy is going to prove to be too much to handle.