What is a Marketing Strategy?
Saint Construction Support
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Collins Dictionary describes a Marketing Strategy as “a general plan or set of plans dealing with marketing."
What does this mean in real terms? Mixed in with the digital world we live in?
A Marketing Strategy coordinates a concise structure to a business's marketing with attentive analysis, identifying a range of strengths, weaknesses, opportunities and threats while carefully allowing you to place timed and selective collateral in your customer journey to develop stronger relationships, greater awareness and reduction of wasted time and resources.
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Beyond its technical aspects, a Marketing Strategy embodies your pride and passion for your business. It represents the values held by the Directors, effectively shaping every interaction throughout the customer journey.?
Undeniably, the digital revolution has irreversibly transformed marketing dynamics. Rather than businesses dictating what clients should think, individuals now rely on each other for information and reviews, spreading them rapidly across various platforms. The sheer volume of interactions per second exceeds previous records, rendering conventional marketing theories timeworn.?
While these theories still hold relevance within the strategic framework, their true effectiveness is only realised when transitioning from classroom theory to practical implementation.
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As a company within this industry, it is imperative to have a clear direction, supported by a robust strategy, to thrive and excel amidst the fierce competition of the digital world.
Neglecting the strategic guidance of marketing values and final delivery to clients is tantamount to neglecting the business itself. Further, neglect through a lack of investment or belief from owners, only worsens the situation. In today's dynamic landscape stagnation quickly leads to a noticeable decline within two years as energy dissipates and doubt replaces it.
An often unnoticed advantage of a well-crafted Marketing Strategy is not only its ability to communicate a fresh and positive message to both potential and existing clients but it plays a pivotal role in attracting and retaining high-calibre staff, as they are drawn to the values and confidence of an energised company that stands as a formidable player in the field.
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How do we develop a Saint Marketing Strategy?
In our initial discussions, we'd like to understand the unique position of your company.
We do not simply rely on industry-standard playbooks that may not fully capture your specific needs and objectives.
The construction industry is incredibly diverse, with even minor shifts in client base leading to vastly different requirements. While other sectors can often adopt bi-annual or longer marketing planning strategies without significant financial or budgetary implications, construction operates differently. A client you could have closely collaborated with just two years ago can easily become a distant memory as projects reach completion. From the moment we lay the first brick for example, each step brings us closer to the project's conclusion.
While certain strategies may apply to specific sectors, construction demands a comprehensive approach that encompasses multiple facets simultaneously. To construct an effective framework for your company, we draw upon well-established resources, theories, and analyses, including:
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By leveraging these resources and incorporating a deep understanding of your business, we develop a comprehensive framework that considers your present situation, and your current client relationships, and anticipates future developments as you evolve within the industry.
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How does a Saint Marketing Strategy work?
The strategy implementation follows a tailored approach that aligns with your specific needs.?
?Once the comprehensive discovery and deep dive into your company have been established, we transition to the offensive stage, where we deploy tactics that disrupt the market and drive the outlined desired outcomes. These tactics are continuously assessed and refined through regular review meetings.
Within the offensive phase, we address key elements, including:
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After your marketing strategy has been developed, the next crucial steps involved are deployment and ongoing monitoring. To ensure the most accurate and "real" data on what is working, we conduct regular review meetings allowing sufficient time to gather valuable insights. This level of control and monitoring ensures that we are consistently on target and heading towards our goals, additionally accounting for any adjustments or changes to the business model, target areas or industry climate.?
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Is this suitable for your business?
Now, you may be wondering if a Saint Marketing Strategy is suitable for your construction business.
?Our primary focus is working alongside you, regardless of your current situation or size. This can be smaller outfits to Nationals, it's not a question of turnover, it's more about being ready to add the resources needed to change the success of the business. We believe in collaboration with you, your key people, your team members, and even your existing media-savvy marketing personnel who may be better suited to assist you in other operational aspects. We become an integral part of YOUR team, striving to empower your business and achieve shared success.
?Are you ready to take your construction business to new heights with a tailored Saint Marketing Strategy? Reach out to us today, and let's embark on this transformative journey together.