What is Marketing Portal, What are its Benefits, and Who uses it?
Marketing is no longer an intuitive aspect of the business where brands spend money on open media platforms with no measurable outcomes or tangible data to ensure its success. After the advent of digital marketing, marketing has not only become data-driven, but it also evolved and now brands can cater personalized digital experiences to each of their customers and get actionable insights along with measurable outcomes.
What is a marketing portal?
A marketing portal is an online space or software solution where marketers can create marketing assets and artwork, manage them, edit them, store them and distribute them on all the digital and physical channels from one single platform.
Benefits of a marketing portal:
Transparency:
This capability creates complete transparency in the process and allows decision-makers and supervisors to keep track of each artwork design, its authority, changes and timeline.
Access control:
This means that with access control you can ensure that only the authorized personnel have access to amend the artwork and content.
Reduced Turn-around time:
Along with marketing assets and artwork, the web-to-print can also be used for custom product design as customers can design their own products and place order with you. Thus, you can manage marketing assets and campaigns and manage the entire design and print order cycle from one platform.?
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Analytical capabilities:
Your marketing portal will have a centralized database of all your marketing collaterals, campaigns and artwork. Thus, at a glance, you can measure the performance of each artwork and campaign with dynamic reporting.?
How can a web-to-print marketing portal give an edge to a printer?
? Design automation capabilities to create marketing and product artwork
? Order, customer and marketing management solutions in the one-single platform
? Decreased design turn-around time and 24*7 print-order window for business
? Complete transparency and elimination of human errors from task delegation
? A solution that provides actionable insights for data-driven decision making
? Increased efficiency and productivity provide a boost to the growth and profitability of an online print business