What Marketing Leaders Need to Know: The 2022 UK Public Sector Digital Transformation Plan
As the UK public sector gears up for a digital transformation, it's important for marketing leaders to understand the changes that will be taking place. In this blog post, we'll be looking at the 2022 plans for local authorities, central government, housing associations, universities and the NHS. We'll discuss what technology will be needed to support these transformations and the type of content the different sectors like to see. If you're looking to stay ahead of the curve in public sector marketing, then read on.
Local Authorities
The public sector is changing rapidly, and local authorities are no exception. In 2022, local authorities will be focused on using technology to improve the citizen experience. They'll be looking for solutions that can help them to provide better services, as well as make it easier for citizens to access information and interact with their local government.
Key technologies that will be in demand include:
Marketing leaders should bear these technologies in mind when developing their marketing strategy, as they're likely to be popular among local authorities in 2022. Additionally, local authorities are often early adopters of new technologies, so it's important to be aware of what they're looking for in order to stay ahead of the competition. Local authority campaigns mainly see great results; did you know that month on month, year on year, local government are the biggest purchaser in both value and number of purchases.
Central Government
In 2022, central government will be focused on using technology to improve public services and reduce costs. They'll be looking for solutions that can help them to streamline processes and make it easier for citizens to access information.
Some of the focus areas for central government to reduce cost include:
Marketing leaders should be aware of these areas when developing their marketing strategy, as they're likely to be popular among central government in 2022. Additionally, central government is often quick to adopt new technologies, so it's important to stay ahead of the curve.
Housing Associations
In 2022, housing associations will be focused on using technology to improve resident engagement. They'll be looking for solutions that can help them to provide better services, as well as make it easier for residents to access information and interact with their housing association.
Key technologies that will be in demand include:
The housing sector is often an untapped market when it comes to focused content and tends to be included in wider public sector marketing campaigns. Focused content on this sector often yields great results and helps build strong brand reputation and engagement from the start.
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Universities
In 2022, universities will be focused on using technology to improve teaching and learning. They'll be looking for solutions that can help them to provide a better educational experience for students like improved remote learning, as well as utilising their data to make decisions on student experience improvements.
Key technologies that will be in demand include:
Higher Education is a big focus area for public sector marketers in 2022; universities are a great target market for technology providers as they have a large budget and are always looking for ways to improve teaching and learning. Make sure you're investing in this sector with whitepapers, case studies and thought leadership pieces with senior university staff involved to stand out from the competition.
NHS
In 2022, the NHS will be focused on improving the patient experience. There will be a focus on patients being able to understand their own health and making technology like connected healthcare apps easier for them to access. The NHS also wants to improve data-sharing internally so that the patient's journey through the NHS is easier.
Some of the technologies that will be in demand include:
There is a mass of change happening in the NHS and you should pay special attention to the NHSX transformation plan which will provide you with the plans and predicted dates to make sure your content lands at the right time. Additionally, case studies and thought leadership pieces on the NHS are always welcomed.
Technology providers looking to do business with public sector organisations in 2022 should be aware of the different priorities of each sector. By understanding these priorities, they can tailor their marketing messages to resonate with potential customers and increase their chances of winning contracts.
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2 年Emily Ross Teresa McAuley uni rarities seem a good target audience for the LMS according to this ??