What is Marketing Collateral and Why Should You Care?

Marketing collateral has evolved over the years. Earlier, all you needed to boost your marketing were brochures and flyers. Today, your marketing materials shouldn't be limited to ordinary outbound advertisements. When a prospect visits your website they want to see more than just a product description and a pricing page. One kind of content that helps get you there is known as marketing collateral.

In this blog, you’ll get a better understanding of the concept and go over 8 important marketing collateral ideas that will help you improve the sales of your products or services. But first, let’s start with what is marketing collateral.

What is Marketing Collateral?

The collection of media or marketing content formats, typically more informative than usual advertisements is called Marketing Collateral which helps to inform, educate and guide the prospects.

When creating marketing collateral, your first priority isn’t to capture attention but to retain and enhance it. The prospects looking at your collateral might be curious about your company, but they might not be familiar with what you're offering. Well-crafted marketing collaterals can help to guide them and build the trust necessary to start and sustain a customer relationship.

Why is Marketing Collateral Important?

70% of the buyer’s journey is completed before they even reach out to sales. Today’s consumers are more informed than ever. Before they even reach out to your sales representative, they have done their research, looked for product reviews, and compared similar products. This makes marketing Collateral a must-have for all types of business. It influences how you’re seen by your prospects. Read More