What are Marketing Cloud Features and how do they benefit my business?

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Marketing can take a lot of time when you have to plan, create, and send messages manually. Mistakes happen, and it’s hard to track everything. But Salesforce Marketing Cloud Growth Edition helps businesses send campaigns faster and with less effort.

Let’s see how it works.

Why Use Marketing Cloud?

Many marketing tools don’t connect well with your customer data. But since Marketing Cloud is part of Salesforce, everything is already linked. This means:

? No need to move data from one tool to another.

? Marketing and sales teams work with the same information.

? It’s easy to set up and start using.

“If you’re already using Salesforce, this is the fastest way to start marketing.” – Jenna Connell, SOLVD Consultant?

How to Create a Campaign in Marketing Cloud

1?? Start a New Campaign

• Click on the Campaigns tab and create a new campaign.
• Add a name, type (email, event, etc.), and start and end dates.

2?? Write a Campaign Brief

• The brief is your campaign plan—who you are sending messages to and why.
• Add key messages and details about your audience.

“Your brief helps AI suggest the right content and audience for you.”?– Jenna Connell, SOLVD Consultant?

3?? Pick Your Audience

• Use AI-powered tools to group your contacts.
• Filter by age, location, or other details.

4?? Create Your Message

• Drag and drop text, images, and buttons into an email template.
• Use your brand’s colors and fonts to make it look professional.

5?? Schedule Your Campaign

• Pick a date and time to send.
• Use AI-powered Send Time Optimization to send messages when people are most likely to read them.

“AI helps pick the best time to send, so more people see your message.”?– Jenna Connell, SOLVD Consultant?

Why Businesses Love Marketing Cloud

? Saves Time – AI helps create emails and pick the right audience.

? Better Targeting – Smart tools find the right people.

? Works with Salesforce – No need to transfer customer data.

“Marketing Cloud helps you create, send, and track campaigns all in one place.”?– Jenna Connell, SOLVD Consultant?

Want to Make Marketing Easier?

At SOLVD, we help businesses set up and use Marketing Cloud to run better campaigns.

?? Call us today to get started!

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