What is Marketing Automation?

What is marketing automation?

Marketing automation is an exciting new set of tools that can be used to drive incredible results in your business on an automated basis.

Whilst the tools have actually been around for some time, only the biggest blue-chip organisations have had access to these tools to make full use of them. Only in recent years have marketing automation technologies become readily available to small businesses and entrepreneurs. This makes it an exciting time for small businesses and entrepreneurs to take on the big guys using the same technology that they’ve been using for some time.

In a world where personalisation in marketing is becoming more and more important, marketing automation is now incredibly important part of any business in their marketing.

As we’ve moved from mass marketing to 121 personalized marketing, marketing automation systems deliver this personalised marketing to a wide range of businesses, large or small, and as an entrepreneur or small business owner, this is your time to take advantage of this technology and make it work for you.

Historically marketing automation software would be extremely expensive to put in place and implement within an organisation, costing on the region of ￡10,000 to set up, with thousands per month in ongoing costs. Now we’re in a place where software can be setup without any start-up costs and monthly cost can be as little as ￡15 a month to take advantage of full marketing automation technology.

This means that even small businesses can take advantage of this technology and be able to deliver personalised one to one marketing.

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