What is marketing?

If search "Marketing" word in Dictionary.com, we can see a simple definition of marketing. Dictionary.com authors believe and define marketing as " the action of promoting and selling products or services, including market search and advertising." But this definition is not comprehensive and illustrative. If you watch digital marketers like me in a real business environment, you can see I do many jobs. Sometimes I write copies, like now; sometimes, I talk to customers; sometimes, I plan marketing strategies; and often, I work by varieties of platforms. So you can't say marketing is just selling, advertising or research. Marketing is a multi-discipline major; you must have much knowledge in many fields to work well and get results.

When I started my first marketing job, I wrote translated or copy texts for Persian blogs, e-shops, and social media. At that time, I thought marketing is "pursuing customers to buy my customers' services or products." Now, you can imagine what my results were. Many of my customers' audiences don't like my texts; they thought I wrote these texts to deceive them. After some failed projects, I searched for a cause. This time, for the first time, I heard the name "Marketing." I bought my first marketing book and studied it. Whooo! The marketing was amazing! My life changed when I read that book. For a while, I just studied marketing books. From 2005 until now, I read many books and watched many courses about marketing. I want to start writing about marketing, but I don't have enough time to write good content for you, finally, I started this blog in January 2023. I want to write and talk about marketing, digital marketing, and online advertising. If you like marketing, I hope this blog was one of the best places to start your journey in the marketing world.?

How must we define "Marketing"?

Before I get you a definition of marketing, you must understand business nature. Every business, trading, or market is based on "customer need." Whether you want to sell a cake or an airplane, you must find a customer who "needs" it! Without any customers, you don't have any business! Is this law simple? Yes. But How and where can we find our interested customers? It is a simple question with a complicated answer.

?If I want to define marketing, I say marketing is "searching customers' needs." But this definition isn't complete. We are doing more things in marketing. Government, universities, or companies pay your research costs in academic research. But in the business world, not anybody pays for your market research! So, If you want to discover a market, you must, in the first step, find your profits. This is a harsh law, but it completes our definition of marketing.?

I think this definition is better than Dictionary.com's definition:?

"Marketing is searching for customers' needs and profitable ways to satisfy them."

Now I have another question, How can we use this simple definition to grow our businesses? In the following parts of this article and other articles on my blog, I talk more about marketing, and you can find many solutions for your businesses.

How can you create a marketing-oriented business?