WHAT IS MANTECO WOOL?

Learn what’s behind “Manteco Wool", a seal of quality and sustainability used by all fashion brands.

Manteco? has been a leader for premium and sustainable wool textiles since the 1940s, a point of reference in the fashion world, trusted by more than 500 worldwide brands.

Why do fashion brands sew Manteco labels in their garments and market them with the wording “Manteco Wool”?

Nowadays, consumers are paying more attention to the quality, the environmental and ethical impact of their purchases, so using Manteco labels and mentioning “Manteco Wool” on the e-commerce are seals of quality, sustainability, circular economy and made in Italy for brands in the fashion industry.

• It indicates to customers that the wool used in the product is of superior quality, as Manteco? is renowned for its high standards and creativity;
• by associating their products with “Manteco Wool”, brands also aim to leverage the reputation and credibility of Manteco? to enhance the perceived value and desirability of their own products, but that’s not it.
• Numerous brands prioritize transparency and sustainability in their supply chain and production processes, so mentioning “Manteco Wool” allows them to communicate the source of their wool fabric to customers, fostering trust and confidence in the brand.

How did we get to the point where the "Manteco Wool" is used as a seal of quality, sustainability and circular economy?

It is a mix of history, heritage and innovation. In fact, Manteco? has been producing wool textiles since the 1940s, starting as a small producer of recycled wool, obtained by regenerating old military clothes and blankets, and then evolving to a point of reference in the fashion world, trusted by more than 500 worldwide brands, maintaining firm the same, circular DNA and thanks to a high level of creativity, research, constant investments, innovative textile solutions and a scientific approach to sustainability.

Manteco? produces 100% in Tuscany, in a specialized, zero-mile, fully traced, transparent and certified supply chain called MSystem: a network of more than 56 partner textile companies (ragmen, recyclers, spinners, warpers, winders, weavers, finishers) that follow the Charter of Supply Chain Commitments drawn up by Manteco? and the highest production standards. Moreover, Manteco? has also created its own brands of sustainable wool. MWool?, the next generation of recycled wool, and ReviWool?, the low-impact virgin wool.

In conclusion, "Manteco Wool" represents far more than just a label on garments; it embodies a commitment to quality, sustainability, circular economy principles, and Italian textile heritage.

The use of Manteco Wool signifies superior quality, ethical sourcing, and transparency in the fashion industry, addressing the growing consumer demand for environmentally and socially responsible products. As consumers become increasingly conscious of their purchasing decisions, "Manteco Wool" emerges not just as a symbol of excellence in textiles, but as a testament to the transformative power of heritage, innovation, and sustainable practices in shaping the future of fashion.

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