What makes your customers click?

Welcome back to Now & Next, your monthly dose of news, insights, and trends exploring where digital is now, and where it’s going next. For November, we’re talking about the fuel behind business growth: data. Specifically, customer experience data.?

Organizations leveraging the latest generation of data management and optimization tools can gain more competitive advantages from their proprietary CX data. Before your business can extract this unlocked value, you’ll need to get a handle on the resources, processes, and people needed to harness CX data for faster decision-making.?

If there’s one thing you should prioritize in today’s business climate, it’s delivering a superior customer experience (CX). Your customers have more options than ever, and, in many cases, your product or service may be similar in quality or effectiveness compared to your competitors. And if your CX is not up to par, 51% are likely to reduce spending or leave for good (Qualtrics XM Institute).

The time is now to eliminate the black box around your data. Chief Strategy Officer Graham Ericksen shares how to use CX data to meet and exceed customer expectations. Also discover which martech tools lead the way in this category.

Stop guessing and get smart with CX →

Tune in

ICYMI: From Complexity to Clarity: Enhancing Efficiency & Customer Experience

How can teams navigate the increasing complexity of large-scale digital projects as they prepare for a new year?

To provide some timely guidance, Modus’s Kristina Vogel , Chief Operating Officer, and Anna Caselli , Director of Client Strategy, recently hosted a webinar with our client, Caroline Corrigan O'Hare , Head of Marketing and Growth at The Pension Boards–United Church of Christ, Inc.

The conversation centered on how leaders can be more service-oriented and forward-thinking to align on clarity as an organizational goal.

How to drive strategic priorities now:

Build a culture around collaboration. Silos and power dynamics can derail innovation. Look to align teams around shared goals and solutions.

• Establish a clear vision. Unify teams around organizational goals to create a shared sense of purpose.
• Implement cross-functional teams to tackle initiatives that impact across department lines, so no one team is treated as an adversary or favorite.

What to do next:

Build the foundation to scale. On the path to transformation, speed bumps are inevitable. Implement resources to allow your teams to pivot and guardrails to keep teams aligned.

• Upskill your teams with the fundamentals they’ll need to steer new tools and processes. Consider if additional tools, resources, or partnerships are needed to bridge gaps.
• Update policies, roles, and responsibilities for today and tomorrow.?

Watch the full webinar →

Modus happenings

Upcoming webinar: Use CRO Like the Pros

From Black Friday to Q4 revenue targets, now's the time to squeeze more out of your CRO efforts! Michael Stineman , EVP, Growth, and Thomas Benton , Associate Director, Marketing Analytics, join VWO for this webinar on Nov. 13 at 11 a.m. ET. They’ll reveal how to flip the script on your CRO strategy and build the maturity needed to scale your growth program.

Save your spot now so you can crush your goals?→

Keep up with what’s next

The one content best practice no one is talking about

In the age of AI and rapidly spreading misinformation, digital publishers can’t afford to skip this essential step in creating trustworthy content.

Build trust in the AI era →

?

eBook: Adaptable by Design

Only 25% of companies hit their transformation goals. Will you be one of them? “Adaptable by Design” is your guide to overcoming complexity and achieving sustainable growth in 2025 and beyond. Dive into real strategies to build resilience and succeed.

?? Download the eBook now →?

Did you know?

?? It’s getting hot in here — 2024 is on track to be the hottest year globally on record. The World Meteorological Organization and NOAA report that average global temperatures are at unprecedented highs, due in part to intensified El Ni?o patterns and rising greenhouse gas emissions. The trend continues, following 2023 as one of the hottest years recorded.

What does this mean for business leaders? Many sectors, from agriculture to tech, are already seeing climate-related impacts on supply chains, productivity, and resource costs. According to the Carbon Disclosure Project (CDP), over half of the world's largest companies face an estimated $1 trillion in climate-related risks.

Next week, delegates are gathering in Baku, Azerbaijan for the annual UN climate summit. Under the Paris Agreement, countries are due to submit updated national climate plans next year, however, the recent U.S. election results could complicate things.? The U.S.—the largest historical emitter of planet-warming CO?—could pull out of the Paris Agreement under President-elect Donald Trump, who has openly stated he’d take the U.S. out of the accord.

All eyes are on VC investment in the climate tech sector as it looks to scale innovative solutions at this critical time. ??