What makes your company different?

When it comes to working with clients it doesn’t matter if you’re in the B2B or B2C space, your prospects always have one question in the back of their minds. “What makes you different than the others?” In other words what about working with you would align with who I am and what I want?

I’ve been a musician for over 20 years and once you’ve done any activity for that long you begin to realize it’s all been done before. Those chords have all been played, melodies written, or in my case drum beats have been laid down. The business world is hardly any different. So what makes you different....the products, your location, your niche? Those all play in but overall it’s you, yes you that makes the difference.

You’re unique and the perspective and experience of your life have made only one of you. Only one Samantha in marketing, JD in payroll, etc. Your business is made up of all the past experiences of everyone on your team. How do those experiences and shared values stack up to make working with your business a value like none other?

For example at Unkefer & Associates

·????????We are the biggest small IMO you’ve likely never heard of. We’ve been serving independent insurance agents since 1994 and last year between us and all our downline ran over 1 billion in premium. But we’re small enough that when you call, we will pick up the phone.

·????????Our core values are honesty and transparency. If we can help you, we’ll tell you. If not we’ll tell you that too and try to give you as much value as possible before our meeting ends. We’re also not biased to any carrier (we work with over 40) or product. We’ll shoot you straight so you can make the final and best call for your clients.

·????????Our focus is to grow our agents’ businesses. One of the many ways we do that is by always keeping an eye out for the best lead programs to roll into our offerings, so you get more clients and more time freedom.

Just like in music the business you build (your band), the products you offer (your songs) and the clients you attract (your audience) are all an outcome of the unique experiences of your life and your employees’ lives. Make sure your prospects know that your team, your business is like none other on the planet because of you and your people. Lead the conversation with why who you are allows you to serve like you do and see if your closing rate doesn’t go up significantly!

Cheers to the only and only you!

P.S. If the way we at Unkefer do business aligns with who you are and you’re looking to grow let me know, I would be honored to meet with you. If not, that’s cool too there’s always other bands to listen to ??

All the best,

Brian

#insurance #annuities #integrity #independentagents #youarethebest