WHAT MAKES YOU UNIQUE? - THE ADVANTAGES OF A UNIQUE SELLING PROPOSITION (USP)
Put simply, your USP, distinguishes your company, your brand, product or service from everyone else in your market.?Some of the advantages of creating a strong USP include:
1.?????Business Identity – A USP becomes a business identity that differentiates it from its competitors.
2.?????Brand Positioning – The USP is a key positioning message that a business uses to position its brand in the minds of its consumers.
3.?????A Clear Benefit – A well-defined benefit makes it easier to build a strong customer base.
4.?????Competitive Advantage – A strong USP will make your business, product or service offering stand out from the crowd and gain a competitive advantage.
5.?????Consumer Loyalty – The USP becomes the source of repeat business/ consumer loyalty.
6.?????Consistency – A USP helps to promote consistency across all your sales and marketing efforts because every employee knows what they're supposed to sell.
7.?????Streamlined Sales Strategy – Instead of a generic sales strategy, a good USP allows you to streamline the strategy by focusing on specific benefits.
8.?????Cost Savings – Companies can save on promotion costs due to a streamlined sales and marketing strategy.
9.?????Increased Income – The more accurate a USP offered, the greater the opportunity to earn more income because it gives your market a specific reason to buy.
10.?Greater Market Share – more sales will lead to greater market share for your business.?
BFI Finance (www.bfi.co.id/en), Singtel (www.mybusiness.singtel.com), Bizfluent (www.bizfluent.com), Penpoin (www.pepoin.com)
Managing Partner - Mususu Capital Holdings
2 年…you may also add “blue ocean strategy – value innovation” in your tool kit around this subject matter.