What makes you different?
We talk a lot about using video as a tool to reach more people, sell more stuff, and provide a great experience for our customers.
Recent stats show that 78% of marketers feel videos have directly increased sales for their business, while 86% say videos helped to boost traffic to their website.
But while videos will achieve better results compared to your other types of content, you've still got to make sure you're not getting lost in the noise.?
So, how can your videos stand out from the rest?
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We all know Nike and Amazon are pretty good at it, and John Lewis obviously smashes it every Christmas. Their videos are more likely to get noticed, they're easy to distinguish in style, and they're memorable.?
While Nike, Amazon and John Lewis are obviously playing with big brand budgets, the real trick is to start with a creative idea that differentiates your brand from what everyone else is doing. And that doesn't cost a thing. In fact, here are three ideas for free...?
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There are stacks of reasons to invest in video. From its longevity to its global reach, to its impact on social, email, digital and more, right now video is a must-have in any successful marketing strategy.?
If you need to get key decision-makers on board with video, decide where it fits into your marketing plan, and make sure you can get the budget signed off, this guide will help you:
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It’s been impossible to ignore TikTok’s huge growth since its launch in September 2016. Yet many B2B brands and marketers still remain sceptical about whether the video-sharing phenomenon is a place for them.?
Well, apparently so. New data from Sprout Social reveals 45% of marketers intend to focus on TikTok over the next 12 months, meaning they clearly see significant value in the platform.?
Here are 4 ways TikTok can add a powerful new dimension to any B2B marketing campaign.?
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What brand of water do you buy? Usually, it wouldn't matter. It's water. It's all the same, right? Yet, Liquid Death's unapologetic and irreverent marketing has led to a recent $700m valuation.
So, what can B2B marketers learn from a brand that’s here to 'murder' our thirst??
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From the explosive growth of social media platforms that rely on short, user-generated videos to a boom in AI-assisted scriptwriting, the future looks bright for video.
Here, members of Forbes Agency Council share 14 ways marketers can prepare to make the most of trends in video in the coming year.
Until next time, stay remarkable!?
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In case you missed it:
Inspired??Whether you're looking to promote a specific initiative, product, or event, videos are the most effective way to grab your audience's attention and draw them in.?