WHAT MAKES VIDEO MARKETING SERVICES ESSENTIAL?
-?Adapting with the need of the hour is an essential element for business and marketing. One such vivid category is video production services. Want to know how and why? Let us dive deep into it now!
DID YOU KNOW?
More than 94% of online users watch videos on the internet platform every week.
For an astonishing digital marketing strategy, video production could be a great intake. Video services can be the best option to include because it stands as your face and voice of your brand/company.
Though there are three major reasons why you should have videos as a medium for your brand. They are
Agreeable, right? Want to explore more?
Keep reading!
Let us now head forward to look at the merits offered by the video production company in India right away!
1. YOUR REVENUES ARE AT STAKE!
Believe me, when I say video production has taken over the larger area of every marketing sector. According to the latest study by Aberdeen Group, a company with video production and submission strategies grow more than 49% of revenue in comparison to the other companies that aren’t utilizing videos as a medium.
2. CALL TO ACTION (CTA)
Video helps us to understand the product/service provided appropriately. This not only gives insight to the customers but also plays a key role in decision making. According to Animoto, more than 64% of customers assert that watching a video gives them the urge to buy the product. This brings us to the fact that videos influence buying decisions to a great extent.
3. HAVE YOU WONDERED ABOUT WHAT YOUR CUSTOMERS WANT?
As per the analysis of video production company in India, when users are determining whether to buy a product/avail of any services they research. By research, we mean either going on the open forums for real opinions or directly venturing through the company website for more reviews and videos to compare the real difference. If customers want one thing from you, it is your vital responsibility to offer the same.
4. HIGH-RANKING POSITION
Having better ranking positions on the SERPs (Search Engine Result Pages) is the dream of every website owner. Though not all succeed to do so. But what can improve their ranking are videos. Videos on your website increase the dwell time of the customer which eventually affects your web engagement. Dwell time is an essential aspect for your ranking purposes states Backlinko.
5. VIDEO + EMAIL MARKETING = PROGRESS
Email marketing never goes out of trend. And today, it can be complemented more with corporate video services. If you are looking for, better Click-Through Rates (CTR), and also to boost clicks, adding the word video in the subject line improves your goal. According to the MarTech Advisor, adding videos can improve the chances for a click by 300%.
For instance, let us test your choice regarding the same. Read the following paragraph.
Search Engine Optimization is the choice of progressive brands that wish to bring an exceptional change. The change we mention here is nothing but the following elements. They are strong visibility of the website, higher ranking possibilities, brand awareness and recognition, better reach, and traffic on your website, and generates Return on Investment (ROI). Though you need to hire the best SEO company in India to gain the exact benefits. So, what are the factors to look for in the best SEO agency?
Now, which one would you prefer? Long texts that keep explaining on and on. Or rather a video content that could address the same point in a short duration?
You are likely to go through the text first only to know that the video had a better explanation than the text, right?
As you can see, video production services in India are an additional asset to consider when it comes to selling your products/services/idea to the customers/users.
WHAT ELSE DOES THE RESEARCH STATE?
Video services in India are high in demand due to two major reasons as well. They are
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So, even if you are planning to begin with one, and find yourself stranded in the pool of excessive information available. Know the fact that begins from the basics. So, today in this piece of article, let us also go through various types of corporate video services available.
But before jumping onto the same, let us explore the genres of corporate videos that can be produced.
????AWARENESS
Videos that create awareness of your brand include entertaining promotional videos that stay in the minds of people for a longer period. With an engaging tune or sometimes with an effective template design structure.
????EDUCATIONAL PURPOSES
NO! We do not mean academic videos, but content that educates your customers or users regarding your product or service. Here, it could be product-centric based on questions like “how to use *product name*?” or “how to maintain *product name*?”.
????USER ENGAGEMENT
Video production companies also create a video that will eventually drive traffic to your website. This video content can be allowed for people to like, comment, and share as well.
If you have more doubts regarding the same, feel free to comment your thoughts so that I can help you more.
Now, without much delay, let us dive deep into the types of video content. They are as follows:
As the name suggests, this type of video content focuses on building the brand reputation by placing its principles and ideologies for people to understand in a creative manner. This content not only welcomes higher potential customer rates but also gives you the opportunity to actually put forward the answer to a major question,
This is an accurate way to represent your product from a wider angle. This type of content allows you to focus on the advantages, using procedures, features of the product, so on and so forth. This not only eliminates any doubts and queries but also acts as a hand of assistance in this virtual world for your customer. Similarly, if you have a service to offer, make sure you utilize this type of content to a great extent. For instance, if your PPC company in India wishes to lay down their service in a better way. This content works well. Look at the video below.
ANIMATION/PROCESS FILMS
Products that demand “instructions for use” or “explanation regarding safety measures” or “product that needs assembling” comes under this category. So, instead of a long text on papers, any customer today would prefer a video description of this. This can be put forth more creatively by the animation process. ?
SOCIAL MEDIA VIDEO
Today, every social media platform is filled with video contents that are in trend. But companies at large forget the four essential features of social media video content. And they are engaging, creative, captivating, and humorous. This can be obtained by telling a story or creating a series that goes along for days which your regular audience look up to. With this content, you can drive almost 90% of new visitors every day.
EXPERTISE CONTENT
Your expertise niche should be always clear to the customers. This can be done through building connections by answering/addressing the questions raised by your customers or audience. This interactive video should cover all the essential elements relating to your audience. This content majorly falls under educational purposes for the audience.
COMMERCIAL CONTENT
Commercial video content can guarantee a commendable difference to your customer outlook for the sake of building reputation and reach. This commercial approach can instil your brand name or product in the minds of the viewer. Earlier, one of the major traditional methods of promotions and marketing was commercial ads which we all know. So, do not underestimate the power of this type of content.
REVIEW/FEEDBACKS
This is an exceptional method to consider because people across the globe demand reviews and feedback on products and services. This is because word-to-word marketing is still a prevailing aspect that brings authenticity and credibility. The feedback offered by previous customers or users will make sure to bring a reliable impact on your brand entity.
Have more doubts? Want to learn in-depth?
Either comment your questions here or connect with me to know more!
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