What makes a successful go-to-market (GTM strategy?

Are you looking to launch a product or service, or recently launched and hitting a brick wall?

Having the right go-to-Market (GTM) strategy can be make or break for any start up, and being thorough in your preparation and research can be the difference between success and failure.

Let’s start with what is a Go-to-Market Strategy?

A go-to-market (GTM) strategy is a detailed plan for successfully launching a new product or service, or expanding an existing product into a new market. It ensures your initiative is set up for success by addressing these crucial questions:

Product/Service Definition: What are you selling, and what unique problem does it solve?

Customer Identification: Who is your ideal customer, and what pain points do they experience?

Market Selection: Where will you sell your product? Which markets should you target, and what does the demand and competition look like in those areas?

Marketing and Sales Approach: How will you reach your target customers and create demand?

Launching a product or service is a significant investment. Regardless of how innovative your solution is, its success hinges on the effectiveness of your marketing campaign and sales strategy.?

By creating a GTM strategy, you can ensure all factors are considered and avoid costly mistakes, such as targeting the wrong audience or entering a market already saturated with similar products.(Highly relevant in cybersecurity!)

When Do You Need a Go-to-Market (GTM) Strategy?

Short answer is NOW if you are doing any of the following:!

Launching a New Product in an Existing Market: For instance, an established consultancy introducing a new advisory service.

Expanding an Existing Product into a New Market: Example, US based vendor looking to move into EMEA markets.

Testing a New Product in a New Market: Like a tech startup launching their first app.

Even well-established companies require a GTM strategy when introducing a new product or entering a new market.?

Market dynamics and competition can change rapidly. A strategy that succeeded in the past might not be as effective today.

Need help with your GTM strategy?

With decades of experience taking new products and companies to market and a community of approaching 7000 cyber professionals, infosec.live are launching a GTM service for start ups and consultancies after seeing the struggle many firms are facing in their go to market journeys.

Bringing together the global knowledge and expertise of the Infosec.live community, we can offer one off services or bespoke retained models.

If you’re interested in finding out more, or would like to book a free consultation, drop me a DM today.