What makes a successful eCommerce business stand out from the rest who have similar products?

Almost every successful eCommerce/dropshipping store owner encounter has one thing in common: It specializes in a certain product or niche. The more that stores specialize, the more successful they tend to be.

-------

??There's a big difference between niching, specializing, and industry zoning, but all are quite similar.

?You don't want to just sell backpacks. You want to sell backpacks designed for around-the-world travelers obsessed with lightweight gear.

?You don't want to just sell security camera equipment. You want to focus on security systems for gas stations.

Many think narrowing their focus limits their potential customer base and will cost them sales. Just the opposite is true!

??Specializing allows you to communicate more effectively with your customers,

Stand out more easily from the competition and compete against a smaller field. Specializing is rarely a bad move to make in a dropshipping venture.

If you're launching a store in a new niche you probably won't know what segment of your customers to focus on, and that's OK.

But as you gain experience with your customers you should identify the segment that's the most profitable and that allows you to add the most value. Then, try to position your business to focus exclusively on those customers' needs and problems.

??You'll be amazed at how your conversion rates skyrocket even if you're charging a premium price.

In order to do that,

You need to know what you're tracking when it comes to the right visitors, purchasing actions while building the audiences that you need to see what your numbers are.