What makes a story?
A lot of my work with clients is helping them frame their content in the most impactful way so they can connect with their audience/customers.
I've run a fair few workshops on the subject of how you can build your brand through the media and one of the main strands is how to create a story that will interest the media and generate coverage.
The questions below will help you ensure your story is on point, but it depends on the channel you are targeting. In this example, we are looking for local media coverage on the BBC or in a newspaper.
Is it interesting? Talk about a tricky question to start with! What may be interesting to you may be super dull to many others and vice versa so what do I mean by this? Become a fan of the media channel you'd like coverage on. Understand the type of stories they tend to use and think about how you can create something that fits with what they do.
Is it local? In our example of local BBC and newspapers, this is a vital ingredient so make sure you play on your local connections when you send out your media release. These media channels serve their local audiences and this is what differentiates them from national channels so the more local content they can get, the better. Were you brought up in the area these media channels cover? How long has your brand been going in **local area**? Leverage local to generate coverage.
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Why now? There are several parts to this question but the most obvious answer is if you have an event that's looming then that's a clear reason for why the media channel would want to run it now. Another way to approach this is to tap into the news cycle and piggyback onto a story that fits your brand.
My background is in radio and a previous style guide I was given by my boss at the time asked questions about any piece of content - Can this be broadcast on any other radio station, on any other day, at any other time? If the answer was "yes" then it was back to the drawing board.
If you'd like to talk further about how this could work for you, drop me a message, I love a chat!
My next workshop is a partnership with ace LinkedIn trainer TONY WALTON . He'll teach you how to optimise your profile and I'm focussing on how you create impactful content to turn your audience into customers.
Hope to see you there!!
Capturing images that make you & your business look great in front of your customers.
2 年Back in my PR days that was the mantra for every press release written. If it didn’t have them all there was no point sending it out cos the Journos needed all those answered before they would run the story.
Life Story Writing Advocate | Author Helping you write your legacy book - you’ve sorted your financials out now sort your ‘emotionals’. Click the Link in blue to start your Life Story - Use the Template ￡14 ??
2 年Ooh I like this ????thanks Ed
???Confident speaking for women in business ???Empower your voice for success ???Transform your communication ???Avoid being overlooked
2 年Love this - I use this idea for my voice clients.
Transformational branding for founders, coaches & consultants in the health & wellbeing industry | Create an authentic brand that speaks to your ideal customers | Award Winning Designer | Branding prodigy since age 8
2 年We use something very similar for ideation during the branding process - we call it the 5 W's it's really effective at covering all bases ????
SPORTS MASSAGE THERAPIST and ONLINE MARKETER > Providing sports therapy and massage helping athletes with performance, recovery and injuries > Helping to increase LinkedIn visibility and business opportunities
2 年Some great points there, Ed.