What makes someone a sustainability leader?
"Wood Wide Web Circle" courtesy of Frits Ashlefeldt (https://fritsahlefeldt.com/)

What makes someone a sustainability leader?

You might remember, I asked how you would define a sustainability leader a few weeks ago after being asked this question myself by a student. Thank you again for all the great responses!

Now, I'm not sure it's possible to comprehensively define a sustainability leader - especially in one newsletter. Nor do I think I'm the best person to try and do it. But I think it's an important question and I'm going to share my two cents. If you have additional ideas, please feel free to help me evolve and improve my current understanding!


I believe being a sustainability leader is fundamentally about helping to save and improve as many lives as possible. It’s about helping life on earth to consistently thrive.

The best way to do this will inevitably change over time as circumstances change.

But right now, in 2021 and for at least the next few decades, humanity is faced with an accelerating climate and ecological emergency.

So science-based climate action should be our top priority.

Because if we get this wrong, nothing else will be right.

To help save all that we can, here are a couple of key questions to ask yourself:

  1. What is my net impact on greenhouse gas emissions in the atmosphere? Am I helping to prevent or remove more emissions than I am putting in?
  2. How could I do more with what I have and who I know?

By helping to minimize the amount of greenhouse gas emissions in the atmosphere you are minimizing both the amount of deadly warming in the future and the amount of deadly pollution poisoning people’s hearts, brains, and lungs today.

In other words, you are helping to maximize both the quantity and quality of life on earth – for billions of people and every other living being we share this planet with today. And for our children tomorrow.

Sustainability leaders understand…

“Committed emissions” of our existing infrastructure alone will take us over 1.5°C.

“At this point, to hit any reasonable climate target, you need 100% adoption [of emission-free cars, power plants, heating systems, etc.] at everyone’s next purchase.” – Saul Griffith

The goal is to reverse global warming “as quickly, safely, and equitably as possible”.

Project Drawdown has identified the top 80 solutions that already exist today and will save us trillions in the next 30 years.

They’ve grouped these solutions into three major buckets in The Drawdown Review – a useful framework for everyone to think about what we need to do:

  • Reduce Sources: Bringing emissions to zero.
  • Support Sinks: Uplifting nature’s carbon cycle.
  • Improve Society: Fostering equality for all.

This is an opportunity to multi-solve because everything is connected.

Climate action can help to solve several major issues at the same time (human health, racial justice, economic justice, and more). Win-win-win!

Everyone can make valuable contributions in their own unique ways.

This is an all-hands-on-deck situation.

We all have a small but important role to play.

Take the time to figure out how to best utilize your skills, experiences, knowledge, network, resources, and points of leverage to tackle the problem. Then get to it and team up with others along the way!

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(Video by Megan Herbert)

We’re all leaders *and* followers.

We’re a very social species. You followed someone into the climate movement. And others will join because they’re following you in.

You’re far more powerful than you realize. And you’ll never know how many people you help to inspire with your words and actions.

This is great news because to limit warming to 1.5°C we’re going to need sustained action from 3.5% of people in our schools, towns, companies, states, and countries around the world to influence the policy and investment decisions being made there. These decisions are determining future emissions.

We’re all on the same team here. So keep ego out of it, welcome newcomers, do your best to help people on their climate journey, and don’t forget to take care of yourself as well – it’s a marathon, not a sprint.

“Not everything that can be counted counts, and not everything that counts can be counted.” – William Bruce Cameron

Think like a warrior

No, not that kind of warrior!

I mean the Indigenous understanding of a warrior:

“In most ancient warrior traditions being a warrior related to a very specific code of conduct that involved respect, honor, protection, and service.

In the Wabanaki tradition being a warrior meant that you were both a helper and a shield to the community. This same philosophy is held by other tribal traditions as well.

[Warriors] do not hesitate to speak the truth about issues that pose a threat to the well-being of the people and the continuity of life. Yet they do so in ways that demonstrate respect for those they are addressing.

[Warriors] walk strong through life, but gently upon the earth. A warrior must be respectful and disciplined in their interactions with all living beings and committed to protecting the sacredness of every life.” – Sherri Mitchell, Sacred Instructions

Western society has a lot to learn from Indigenous teachings. It’s long past time to listen, integrate Indigenous wisdom, and begin healing relations.

Be like a tree

Trees seem to understand that what is good for their forest community is good for them.

They are known to communicate and collaborate across species via pheromones and underground root networks connected by mycelium (aka the wood wide web).

Trees share information and warn each other of danger.

They also share resources with each other, often sending resources from where they are more abundant to where they are less abundant.

Amazingly, if they know they are going to die soon, some trees will give away all of their remaining resources to help strengthen their neighbors.

Research in this space is still in its infancy. I can’t help but wonder how much more we can learn from these species that have been around for hundreds of millions of years longer than us.

One last thing trees do: they lower the amount of CO2 in the atmosphere.

And they remove more and more CO2 over time. Every year brings a new ring. And each new ring is larger than the last.

These ever-widening tree rings make me think of Leah Stokes’s chapter in “All We Can Save” where she writes about continually widening our circles of impact:

“Do not demand that your smallest, personal circle be pure before you start working on the broader circles of community and policy. Because that day will never come. Let’s dig in today to shift the system – and tomorrow and the day after.
When I come to the end of my life I want the scales to show that I prevented more carbon emissions than I caused. There’s no way to make that happen if I work only on myself. 
My offset plan is activism.” – Leah Stokes

The more you help, the more of a leader you are in my book.

There are millions of leaders already. You’re probably one of them, or on your way to becoming one, whether you think of yourself that way or not.

Let’s keep stepping forward together. And get millions more to join us so we can do what needs to be done.


Further reading you may appreciate

“We Can’t Tackle Climate Change Without You.” – Mary Anna?se Heglar

“I work in the environmental movement. I don’t care if you recycle.” – Mary Anna?se Heglar

Leah Stokes’s “A Field Guide for Transformation” chapter in All We Can Save (the whole book is worth a read).


And, finally, these are some critically important concepts I did not explicitly spell out by name but are on my mind thanks to everyone sharing their thoughts on this topic: adaptation, regeneration, resiliency, the sustainable development goals, circular economy, walking the walk, setting science-based targets and taking strategic steps to meet them, advocating for climate policies, long-term thinking, storytelling, flexibility, and many more.


Much love,

Ryan


P.S. If you believe this work is valuable, please consider donating to sustain it and keep our impact growing. Your help is needed and deeply appreciated.

If you're unable to comfortably give financially, sharing the newsletter with a friend also helps a lot! (email version or today's LinkedIn version)

Finally, if you sign up for our main sustainability newsletter here, you'll receive every newsletter I write and get access to the growing Crowdsourcing Sustainability community on slack where you can connect and collaborate with others working to reverse global warming!

(This article was originally published here on Crowdsourcing Sustainability.)

Raymonde/ Ray Fares

Strategic Program & Policy Director | Research & Development ? Social Stability ? Project Management ? Analysis & Reporting | Boosted Efficiency ? Authored Proposals ? Led Successful Programs ? Improved Project Impact

3 年
Saif Alramahi

Digital Innovation Practitioner @UCB | PhD Student & Co-Founder

3 年

Love this!

David Fauser

VP of Sales, Marketing, and Strategy | BCOM in Management

3 年

Great post Ryan. It is especially disappointing when sustainability leaders are figureheads who use thier position to market and support products that are nothing more than greenwashing. I look foward to the day that we take a more active approch to hold these leaders and the organizations they represent more accountable.

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