What makes Shopify the leading eCommerce development platform?
Your brand appears to be no exception as everyone has migrated online. Also, in order to reach a global audience, you need to establish an eCommerce platform. The good news is that you will be able to find a wide range of reliable options such as Shopify to Magento, OpenCart, Zen Cart, WooCommerce, BigCommerce, and Drupal. Because of the overwhelming number of options available, selecting one that is relevant may seem somewhat daunting.?
The following post discusses how Shopify development can be the most effective way to launch your new eCommerce store.
How does an ideal eCommerce platform look like?
ECommerce, or online shopping, is considered one of the most lucrative business sectors. The concept of shopping from anywhere and at any time is spreading like wildfire. Today, imagining a world without the internet or eCommerce stores seems like a nightmare. And of course, one doesn’t need to be a business expert to know the impact or how these web stores (in comparison to brick-and-mortar businesses) have reshaped the modern marketplace in a couple of years.
The following are the essential features of an eCommerce platform:
Meet Shopify – The Perfect Match
Getting customers and generating revenue is not an easy task. eCommerce stores must address such things as conversion optimization, customer engagement, SEO, scalability, omnichannel integration, etc. There are so many options available, so it's important to choose one that coordinates your strategy and objectives. We have a team of experienced Shopify developers who can show you the amazing features of Shopify if you have never used it before. Other than that, feel free to read on!
Here are some reasons why Shopify has emerged as a clear winner among eCommerce platforms.
Easy Set-up and Installation
Choosing Shopify development for your eCommerce platform has many obvious advantages, including its ease of set up and use, which is why it is so popular among entrepreneurs and developers alike. Also, the fact that Shopify has millions of stores running on it speaks for itself. No further explanation seems to be necessary. The number is increasing every day. It is not necessary for you to have any technical skills to operate, or sell products through the store after it has been established. It does not matter whether the store owner has any coding knowledge or not, but as a creator/developer, one needs assistance from a reliable Shopify development company such as Memento Tech. In addition to creating a unique consumer-friendly website, they will also help your business embrace innovation in a new way.
Functionality Rich
Moreover, the eCommerce development platform offers a great deal of features and functionality, yet still remains easy to use despite the fact that it has a great deal of features. In addition, all the current and potential barriers to processing orders, adding products, handling orders, customer records, apps, reports, and ensuring your store runs smoothly can be removed from the dashboard with just a few clicks.
The theme library includes more than 100 premium themes that offer a wide range of customization options. Each theme is responsive, allowing merchants more control over customization. With the simple drag and drop editor, you can easily customize the look and feel of your online store. It is recommended that you hire a Shopify developer who is familiar with JavaScript and CSS if you wish to achieve deeper customization and design control.
Payment Gateway Set-up
With 100+ professional themes, you'll be able to explore 100+ payment gateways. A payment gateway is a simple software application that connects your e-commerce website with the bank that authorizes (or declines) credit card payments from your customers. It is the last but not least procedure in the sales process. Without it, you will not be able to securely charge your customers if they purchase any items from your online store.
In addition to credit and debit cards, Cash on Delivery (CoD), Net Banking, Wallets, Bank Transfer, UPI, EMIs, PayPal, Shopify development supports all of these. You can also use the Stripe-powered merchant account instead of incurring transaction fees. You will also benefit from lower credit card fees. However, a merchant account is not needed.
Security Features
As an eCommerce store deals with sensitive information from customers, including credit card details and impatient customers, it is always advisable to develop an online store that is fast, secure, and always online. One of the best reasons for the hosted platform is its security or reliability. In other words, you won't have to worry about server maintenance and upgrades anymore. Due to this, all pages are loaded quickly, and you don't have to worry about your store, and shopping carts are always available.
With top-of-the-line servers and technical support working behind the scenes, the platform also takes care of PCI compliance, which is required when dealing with credit cards.
Mobile Friendliness
With the advancement of Shopify development technology, your online store will become mobile-friendly in the upcoming years. Mobile eCommerce will account for 60% of all retail online sales in the next few years. Mobile devices will account for over 80% of all online sales by 2025.
It is imperative to build a mobile-friendly website that supports its potential customers with fast, safe, and reliable services. This is what Shopify's fluid design is all about.
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This means that your store is accessible from any device, including desktops, laptops, smartphones, tablets, and anything else you can think of.?
In addition to being mobile responsive, all Shopify development themes include a built-in mobile commerce shopping cart for free.
Multiple Languages
You have an online store that sells its products in Canada. Their native languages are English and French, so you include both of these languages in the store. As a result, you decide to expand your business to Germany. Is it likely that you would also create a similar-looking store in Germany that features English and French? Probably not! The website should appear in the German language to Germans.
As the result of several surveys, it was concluded that nine out of ten internet users would prefer to visit a website written in their own language if given the choice. Shopify developers are available to assist you! Otherwise, use plugins such as Langify (manual translation), Multi Lingo that allow merchants to translate their storefront into multiple languages.
Tip: Always use a manual translation app rather than an automatic translation app.
Marketing & Admin Features
Besides being mobile-friendly, Shopify is also quite marketing-friendly. From editing the content of your eStore to optimizing it according to the SEO perspective, you can handle everything. Furthermore, managing on-site SEO becomes much easier. You can play with meta titles, meta descriptions, page titles, URLs, page visibility, and even redirect pages as necessary.
The sitemap.xml and robot.txt files are no longer required by tech savvy individuals since they can be generated automatically as part of Shopify development. As a store owner, it is very evident that you need to manage the administrative tasks more than any other task. Most of your time will be spent in the backend of the site. For example, you may need to add products, paste in analytics fields, create drop-down highlights, set up agendas, serve clients, etc. It should also be noted that Shopify has an amazingly simple backend system; you will not find your day-to-day administrative tasks tedious or complicated.
Mobile Application
Shopify offers a great deal of flexibility. Let's take a closer look at the "How" part. One of the reasons Shopify offers so much flexibility is the fact that they have their own app store. Shopify experts from around the world develop and offer tools for free or for sale to store owners.
This is essentially an app store for your smartphone – similar to the Google Play store and the iPhone app store, but exclusively for Shopify. There are over 1500 apps you can download to add a variety of features to your store, such as specialized analytics, shipping label generation, and integration with your accounting software. Customers will be able to add loyalty programs and wish lists to your store, and you can always create your own Shopify application using other technologies like NodeJS.
In the app store, you can probably find anything you can imagine.
App Integrations with SaaS Services
One of the primary reasons SaaS companies choose Shopify these days is the familiarity with their monthly plans. In addition, SaaS companies are not interested in other eCommerce competitor platforms such as WooCommerce or OpenCart since the users do not have to pay a monthly subscription fee for them.
By integrating your apps, you save plenty of time, money, and potential errors. The data insights you gain will make your apps more cost-effective and easier to use.?
Abandoned Cart Tracking
One of the best abandoned cart recovery systems in the industry qualifies Shopify as the most appropriate shopping cart solution for eCommerce businesses. According to research, customers who leave their products in their carts are likely to leave your website without making a purchase or will return shortly. Keeping this in mind, Shopify developers came up with this interesting idea of the Abandoned cart recovery system that tracks and emails those potential customers, ensuring that they are reminded of their unfinished purchase. Through the use of this feature, e-retailers may increase their conversion rates.
Dedicated Support
Customer service is another area in which Shopify excels. With 24/7 support, Shopify provides the best possible service to its merchants. Get to know Shopify plus, where each account has a dedicated “Success Manager” who is not only there to provide support and answer questions but also to act upon design modifications, feature requests, and internal suggestions. We assist you with regional store setup, custom integrations with marketplaces, help you develop strategies for your business, and assist you with international expansion, including languages and currencies.
Promotional Tools and Bandwidth
Keeping the plus store in mind, Shopify provides a wide range of promotional tools. As an example of the launchpad, you can plan and automate the entire process of executing campaigns such as flash sales or product launches. Additionally, you can schedule bulk changes to your eCommerce platform concurrently with the beginning and end of the desired campaign. It can even be used to monitor and manage promotional campaigns and to create invitation-only and limited-edition product collections.
Conclusion
So now that you have a better understanding of all the amazing features that Shopify Plus provides, it’s time to create your own eCommerce store. We recommend hiring Shopify developers from Memento Tech to help you leverage all of the features to your advantage. Contact us today to begin the journey!