What Makes Market Researchers Tick?

Thank you all who participated in the recent NGMR Survey. I promised to share results with those who couldn’t make it to our session at The Market Research Event, and though we did share a live stream from the event there were some technical issues and the recording was lost.

Therefore, below I’m sharing with you a call with Kevin Lonnie of KL Communications where I informally went over the results with him.

As you may recall, the survey was different as it was almost completely unstructured/open-ended questions. Additionally, I had only the evening before to prepare the slides to talk to. Therefore, I focused on those questions I found most interesting and which were easies to analyze. Also, because of the limited time instead of preparing tables and charts I relied primarily on the automatic visualizations OdinText provides.

I hope you found our informal top-line of select findings interesting, and welcome your thoughts and comments here or on the NGMR blog.

@TomHCAnderson