What Makes Live Video Shopping So Effective?

Live Video Shopping has been a rising trend in the Ecommerce Industry. Chinese eCommerce giants led the way with Live online shopping and the rest of the World has adopted the technology.

And, the trend doesn’t seem to be limited to one industry. Before the pandemic hit, Beauty, Makeup, Jewelry, Fashion, and Fitness were increasingly leveraging the trend. The post-pandemic times have also attracted other industries like Consumer Electronics, Banking and Finance. Live Shopping can give your brand depth. It shows that you offer more than just a product or service - you have values that people can relate to and be a part of.

Read More: Live Streaming Commerce, an effective Marketing Strategy for Ecommerce.

Brands can interact with their buyers in real-time through live commerce, which is one of the greatest benefits of the technology. They can gain valuable insight into what consumers may be worried about. Use this benefit to interact with customers, recommend products, run polls, answer FAQs, and give coupons or details on upcoming sales. Livestream commerce offers D2C brands a wider reach and endless opportunities to experiment and provide buyers with a pleasing, engaging experience. Furthermore, without the physical limitations of an in-store space, you can reach out and cater to more consumers more effectively.?

Effectiveness of Live Stream Shopping

• Live commerce is becoming increasingly popular as a result of one of the most effective Sales strategies. And, that is “Educating consumers about your brand and products effectively”. Livestream shopping, like brick-and-mortar shopping, creates a close product-consumer relationship that leads to confident purchasing decisions.
• Furthermore with Live online shopping you can perfectly use the FOMO for any type of conversion. Consumers don’t miss out on good deals. Offering something that only lasts till the conclusion of your live show is an excellent method to utilize FOMO in a livestream. This will get your audience excited and initiate a spark that can lead to a lot of conversions in no time.

Read More: How to use Live Stream Shopping to improve Purchase Intentions of Buyers.

• Another reason why live video shopping helps with generating more sales is that it allows you to show your products in real-time. When a shopper sees a product in action, they can put their trust in it easily. It's also an excellent approach to inform audiences about any intricate features a product may have.
• Additionally, live online shopping enables brands to tell their stories in an effective manner thereby grabbing the attention of shoppers. Stories add authenticity to your brand and they help you communicate on a more emotional level. Storytelling is vital for turning your brand into a memorable one, attracting new customers, increasing credibility, increasing customer loyalty, and increasing sales.

How does Live Stream Shopping work?

Hosting a successful livestream shopping show involves a number of basic elements. The main ones are:

• A camera: Depending on the live shopping show and possibilities, the camera on our mobile phone or computer is sufficient.
• A list of products to be listed or promoted during a live shopping show.
• A script with a respective outline?
• To ensure high-quality streaming, you'll need a high-speed connection.
• A presenter, host or influencer who is dedicated to demonstrating products to audiences in real-time.
• A live chat where all questions and comments from viewers can be answered.
• Reactions that are displayed in the form of animated emojis.

Read More: How Brands can choose anyone to Host Live Shopping Shows – Influencers, KOLs, Employees.

Additionally, brands can employ a variety of engaging strategies to keep their viewers glued to their live shopping shows.

• Offering discount coupons and flash sales to buyers to reward them with degrees or levels of loyalty. Customers will feel more personal and close to you if you thank them in this manner.
• Inviting special or influential personalities over a live shopping show. Customers will have the opportunity to engage with such prominent people, creating a buzz for your business.
• Adding activities like live Q&A sessions, polls, and live contests to your live shopping shows can keep your customers engaged in your items and shows.

Conclusion

Channelize.io offers a Livestream Shopping Platform where you can sell live without limit of customers, products or time! Shoppers will be able to shop in the same live via a carousel of products, and without leaving the platform. Channelize.io also offers pre-built integration for Shopify, WooCommerce, Magento and PrestaShop. Now Shopify owners of all sizes can install our Live Shopping & Video Streams Plugin and go live.?

Book a FREE DEMO with us and get started right away.