What Makes Live Shopping so Popular?

Rapid technological advancement is having an impact on the e-commerce business. Livestream shopping in Germany, a new term in online shopping has just emerged. This is now one of the most significant trends. It seems to have become much larger in the following years.

This innovative business model applies to any product, service, or company. Livestream commerce offers several advantages, ranging from increased conversion to improved audience connection. Live stream shopping has evolved as a way to attract more customers and enhance sales. In this blog, we will investigate the topic of live stream shopping to market your goods or services online.

Why is Livestream shopping so famous?

The GMV of live shopping in China is predicted to reach 20.3 per cent by the end of 2023.

But what is it about live shopping platforms that is making this trend? so popular?

Making an internet purchase has become a routine for all of us. When stringent lockdowns were implemented every shopper's life altered radically. It was no longer possible to go to a store or a business. Online purchasing has become more popular.

Covid-19 opens up a world of new possibilities for the retail industry. Livestream commerce, which is already popular among Chinese consumers, was effectively integrated into the purchasing experience. It was more than simply selling things online: a vendor had to maintain a stream on one of the live shopping platforms and interact with the audience.

During the shutdown, Live Shopping Platforms became a solution that evolved into a new marketing strategy that works efficiently even when all physical stores are open to visitors.

Today, live streaming shopping is exploding in popularity. China, the United States, and European nations use this media medium to sell things online.

The advantages of utilizing live shopping platforms are many. Let us mention them in our e-commerce live streaming guide:

• Customer conversion rate

One of the most significant advantages of using Livestream shopping in Germany is the increase in customer conversion ratio. Customers like seeing videos. Furthermore, people expect a company to make videos describing their product or service, explaining how to use it, or even selling it, much like live broadcasts do.

• Personalization

Any shop that employs live streams will admit that they aid in the development of good customer relations and the establishment of a better connection between a brand and a client. The fact is that live stream videos assist to personalize whatever you do.

• Customer involvement

If you want to improve client engagement, live stream shopping is an excellent option. You may add influencers to make the broadcast more engaging to your audience. In this manner, you will also attract the influencer's audience. You may also engage visitors with different discounts, sweepstakes, and offers.

If you want to get the most out of your live shopping shows, keep in mind that the live shopping platform you use for streaming has a significant impact on the overall results. It is preferable to use live shopping platforms. During the Livestream shopping, keep the scarcity and urgency idea in mind. This signifies that your visitors should realize that this show is their last opportunity to purchase the goods at the specified price (for example, with a discount). To be successful with this point, use the following strategies: Set time limitations for discounts, show the number of customers that are interested in this product, and warn if it is out of stock.

Gamification can make your show more engaging, interactive, and fun.

Read More: 10 Content Strategies to make Live Streaming successful for Commerce!

It is critical to make your live shopping shows engaging to attract more customers and urge them to make purchases. When viewers appreciate what they see on the screen, they are more inclined to purchase the things you offer. Turning on live chat to address your visitors' inquiries is a smart idea.

CONCLUSION

Live Shopping? is one of those technologies that you should try at least once to fully appreciate its advantages. Any company, from tiny local businesses to large retail establishments, can profit from livestream commerce.

A Live shopping platform increases customer loyalty, establishes a deep connection with them, improves conversion ratio, and increases revenue.

If you are ready to experiment with live video shopping, we at Channelize.io are here to assist you. Book a FREE DEMO with the team and start your Live Stream Shopping Journey with us. You can also visit our YouTube Channel to know about our Platform and its Benefits.