Shareable LinkedIn posts resonate deeply with the audience, provide value, and evoke a desire to pass the message along to others. Here's what makes a LinkedIn post inherently shareable:
1. Solves a Problem or Offers Practical Value
- Why It’s Shared: People love content that teaches them something new or solves a problem they face.
- Examples:“5 Simple Ways to Improve Your Payment Processing Efficiency.”Checklists, guides, and actionable tips.
- How to Achieve:Focus on insights, hacks, or frameworks your audience can use immediately.
2. Relatable and Relevant
- Why It’s Shared: People share content that reflects their own experiences or challenges.
- Examples:Stories about common industry struggles or career milestones.“Ever struggled with delayed payments? Here’s how I fixed it.”
- How to Achieve:Use empathy and relatability to make the audience think, “This is so me!”
3. Emotional Appeal
- Why It’s Shared: Posts that make people feel inspired, surprised, or even amused are more likely to be shared.
- Examples:Inspirational success stories.Thought-provoking content (e.g., “What if payment technology evolves faster than regulations?”).
- How to Achieve:Use storytelling or shocking stats to evoke emotions.
4. Data-Driven Insights
- Why It’s Shared: People like sharing facts and stats that make them look informed.
- Examples:“Did you know 80% of payment transactions globally happen via mobile wallets?”Infographics that visualize key data.
- How to Achieve:Provide credible, well-researched, and easy-to-digest insights.
5. Visually Appealing Content
- Why It’s Shared: Eye-catching visuals grab attention and are more likely to be reshared.
- Examples:Infographics, carousels, or short animated videos.Well-designed quotes or charts.
- How to Achieve:Use professional, branded designs for carousels or images.
6. Sparks Discussion or Debate
- Why It’s Shared: Posts that ask thought-provoking questions or challenge conventional wisdom encourage engagement.
- Examples:“Is cash truly obsolete? Let’s discuss.”“Do you think AI will completely replace manual payment fraud detection?”
- How to Achieve:End your post with a question or invite others to share their perspectives.
7. Inspirational Stories
- Why It’s Shared: Personal or success stories are motivational and highly shareable.
- Examples:“How one startup scaled to 1M transactions in 6 months with our payment gateway.”“Lessons I learned building a payment platform from scratch.”
- How to Achieve:Share authentic, relatable stories that others can learn from.
8. Tied to Current Trends or Events
- Why It’s Shared: Timely content has more relevance and urgency.
- Examples:“What the recent fintech regulations mean for your business.”“How the holiday season impacts payment gateway performance.”
- How to Achieve:Stay updated on industry news and trends, and tie your content to them.
9. Professional or Career Growth-Oriented
- Why It’s Shared: People love sharing content that makes them look knowledgeable or career-focused.
- Examples:“5 skills every payment professional should master in 2024.”“Here’s what hiring managers are looking for in fintech resumes.”
- How to Achieve:Align your content with career or professional development topics.
10. Simplicity and Clarity
- Why It’s Shared: Easy-to-read content is more likely to be digested and shared.
- Examples:“Top 3 ways to simplify your payment processing system.”“Quick infographic: Payment gateway features checklist.”
- How to Achieve:Break down complex topics into concise, digestible takeaways.
11. Call to Action for Sharing
- Why It’s Shared: Sometimes, all it takes is asking your audience to share.
- Examples:“If you found this helpful, share it with your network!”“Tag a colleague who needs to read this.”
- How to Achieve:Include a direct but polite request for your audience to share or engage.
12. Positive or Aspirational Messaging
- Why It’s Shared: Uplifting or forward-thinking posts leave a lasting impression.
- Examples:“The future of payments is inclusive, secure, and seamless.”“Together, we can make financial technology accessible to all.”
- How to Achieve:Focus on optimistic trends, innovations, or visions for the future.
By combining these elements, you can create LinkedIn posts that not only engage your audience but also encourage them to amplify your message by sharing it with their networks.
Graphic Designer at Fiverr
2 个月Amazing
Product Management | Fintech Consulting | Banking | Business Transformation | Digital Transformation | Operational Excellence | Strategic Planning | Risk Frameworks | Customer Engagement | Team Collaboration
2 个月really a insightful article
Senior Graphic Designer & Video Editor at Payomatix Technologies Pvt. Ltd.
2 个月Your insights on creating shareable content are spot on! It's inspiring to see how you empower others to engage meaningfully on this platform. Keep leading the way!
RETIRED PROCUREMENT & STRATEGIC SOURCING PROFESSIONAL CONSULTANT, PROJECT & OPERATIONS MANAGER, CONTENT CREATOR, QUOTE COLLECTOR, ANIMAL LOVER AND ADVOCATE- NOT A BELIEVER OF CRYPTOCURRENCY
2 个月As a mentor, my posts are meant to inspire, motivate and encourage others to be the best they can possibly be. My content are usually quotes and a history of the author. Some are holiday inspired, like my latest which has been reposted 4 times so far. I'm LinkedIn with a great audience from many people all over the world. I try to create a wonderful learning experience.
CEO at DBN Payment Solution | "Founder | Rural Banking & Lending | B2B & B2C Finance | Credit Enhancement | Worked with Finance & Business Ministries | Engaged with PMO (2013-20)"
2 个月It's not just about self-promotion or seeking validation. People share content on LinkedIn to.. Establish thought leadership and showcase expertise Build their personal brand and increase visibility Network and connect with like-minded professionals Stay up-to-date with industry trends and news Inspire and educate others through their experiences and insights By sharing valuable content, individuals can create a ripple effect that resonates with their audience......