What makes Jamaica Blue Mountain Coffee so special?

We get that question all the time. When you visit the Jamaica Blue Mountain coffee farmers it is obvious why this coffee is so good. The steep mountain slopes, the scarily narrow, winding roads and the beautiful views just oozes character, sophistication and tropical aromas. That’s what all comes out in the cup.

Although Jamaica Blue Mountain Coffee has had an excellent reputation for years, very little has been done to emphasise that during what I would call ‘the specialty coffee revolution’.

In other origins growers, exporters, traders and roasters alike have brought a lot of consumer-driven changes in the market, and have been very good at marketing their origin, farmers and value proposition. That is not necessarily the case for Jamaica Blue Mountain Coffee.

Consumers today are knowledgeable, and they have a deep-rooted interest in the coffee that they consume – especially when it comes to specialty coffee. Focus on microlots, artisan roasting and coffee shops with a unique angle is today a given, when we talk about specialty coffee. That development has not quite impacted how Jamaica Blue Mountain Coffee is exported and marketed.

Perhaps it is due to the continuous high demand, but even customers in markets that are familiar with Jamaica Blue Mountain Coffee are asking for a reason to market this unique origin as exactly that, unique.