What Makes a Great Salesperson in Today’s Packaging and Print Market

In the fast-paced packaging and print industry, the role of the salesperson has evolved beyond traditional selling techniques. With increased competition and rapidly changing technology, a modern packaging and print salesperson must possess a unique blend of skills to succeed. Here are five key attributes that set great salespeople apart in today’s market:

1. Deep Industry Knowledge

The packaging and print industry is highly specialized, requiring a comprehensive understanding of materials, design trends, sustainability concerns, and production technologies. Top salespeople invest time in staying updated on innovations such as eco-friendly solutions, digital printing advances, and customer preferences, allowing them to offer tailored solutions that align with client needs.

2. Consultative Selling Approach

Rather than pushing products, successful salespeople act as trusted advisors. They take time to understand their client’s business challenges and goals, offering customized solutions that go beyond just price. By focusing on long-term relationships and providing value through insights, they position themselves as strategic partners rather than mere vendors.

3. Emphasis on Sustainability

Sustainability is a major focus in the packaging world today. Customers are looking for eco-friendly materials, recyclable solutions, and sustainable processes. A great salesperson understands the importance of offering these options and can educate clients on how sustainable packaging impacts their brand and bottom line, helping them stay ahead of regulatory and consumer-driven demands.

4. Adaptability to New Technology

With the rise of digital printing, automation, and advanced supply chain solutions, technology is transforming the packaging landscape. Top salespeople embrace these tools, utilizing data-driven insights, CRM systems, and even AI-driven personalization to enhance their sales strategies. Being tech-savvy not only improves efficiency but also enables them to offer cutting-edge solutions to their clients.

5. Strong Communication and Listening Skills

In any industry, communication is key, but in the packaging and print world, where projects are highly customized, active listening and clear communication are crucial. A great salesperson listens intently to understand the unique needs of their clients and can articulate solutions in a way that builds trust and confidence. This, paired with timely and transparent follow-up, ensures smooth project execution and satisfied clients.

The packaging and print industry presents its own unique challenges, but by blending technical expertise, consultative selling, and a forward-thinking approach to sustainability and technology, today's top salespeople are driving success in this competitive market.

Feel free to share your insights and experiences in the comments—how do you think the role of sales is evolving in the packaging and print industry?