What Makes a Good Ecommerce Header Design

The header can be argued that it is one the most important parts of a website. However, most sites do not take advantage of it. In this post, we will review what makes a good E-commerce?header design by identifying the elements most commonly?added and which ones might matter the most when thinking about conversion.

Before we begin, I always like to mention the term buying personas when working with clients. Because each person is different just like a personality, a buying persona is the buying style of a user. There all several styles to consider but not many. Some experts will say six while others will say five. Let's get them all in this posts as an example.

Good Ecommerce Header Design

Buying persona:

• Decisive Could be considered the "Driver" and one that wants to get it done and mess around thinking about it. Does not care about the details and typically already made up his or her mind before entering the site.
• Collaborative This buyer will get a lot of opinions before buying. Likes to feel good about the buy based on maybe looking at reviews, asking a friend, and expects not to be pushed into the sale.
• Relationship This buyer wants to feel at one with your brand. They're looking for social interaction and a welcoming entry. Do not oversell to where they are stuck in the technical details.
• Skeptical This buyer is a very critical thinker. More introverted?and does not care to communicate. There are going to be sold on facts and data. Make your products easy to find and then reinforce with trust messaging or a form of confidence for buying your product.
• Analytical This user is going to look at everything before making a buying decision. They need to understand the product, who's buying and why, what are the reviews, and does the brand align with any organizations that matter. In short, your hardest sell. A good user experience and brand experience will be important for this sale.
• Innovator Considered the creative one of the bunch. Likes to give input and will be the most likely of the 6 to give reviews about the product. Like upgrades, new models, and pushing the limits because they are never happy with the status quo. Always on the move most likely?swayed by limited time deals.

So when thinking about designing and laying out the elements, you should consider that not everyone is like you giving more in most case will be better. What we like to do at Bright Vessel is break down the elements required by clients and then add or subtract items that may or may not fit into the header.

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