What makes the Gen-Z tick, tips for handling a crisis, the future of communications and other insights and news
This edition of Worldcom Highlights is packed with advice and guidance around current issues. We hope you find these useful for your communication efforts this year.
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Gen Z: The Self-Determined, Environmentally Conscious and Digitally Connected Generation
By BCC Business Communications Consulting , our partner agency based in Frankfurt am Main, Germany
More of Generation Z are entering the professional job market each day, making many employers adapt to new challenges. Gen Z grew up in the digital world, and often have more questions and take a more active approach to solving problems. To attract this digitally inclined generation to your business, it’s important to understand what makes them tick.
How to Fireproof Your Brand
By DEVENEY , our partner agency based in Louisiana, United States
In the modern marketing world, brands need to have a crisis plan in place. A new product, commercial, or campaign launch can easily be derailed if you’re not prepared to deal with the worst. Even if you’ve created a brand vulnerability audit and planned ahead for every consideration, there’s still more to do.
Tips for Responding to a Public Relations Crisis
By Insticom - Reputation & PR , our partner agency in Brussels, Belgium
When a company is confronted with a scandal or public relations crisis, sometimes they put their head in the sand and try to wait it out. This practice is a mistake. In fact, staying silent and unresponsive often makes the crisis worse. If your brand is face with PR crisis, you need to quickly put together a measured response and share it with the media.
>> READ MORE INSIGHTS FROM WORLDCOM EXPERTS HERE
Free eBook: The Future of Communications
With pivotal elections across the globe, continuing conflict in many regions of the world and significant economic challenges, organisations are certain to need expert communications in 2024. So, we asked Worldcom Public Relations Group’s Global Partners to share their predictions and advice for the top trends and challenges that will shape communications and the PR environment in 2024.
Read The Future of Communications Trends series:
News from around the Partnership
The Worldcom Public Relations Group joins ICCO for “PR in Cannes”
We are partnering with the International Communications Consultancy Organisation (ICCO) to present the voice of PR at the Cannes Lions Festival, from 17th to 21st June this year.
Three Worldcom Partners Recognised in the 2024 Inspiring Workplaces Awards
Airfoil Group oup as a finalists in the Top 100 Inspiring Workplace in North America.
BPRESS SS as a finalists in the Top 25 Inspiring Workplace in Europe.
领英推荐
Springboard Communications as a finalists in the Top 50 Inspiring Workplace in the UK and Ireland.
Probako Communication Launches Probako Design Lab
Probako Communications 's Design Lab is a graphic design service business specialized for graphic design needs of PR professionals from our partner based in Hungary.
Nuffer, Smith, Tucker Selects Nutrition and Food Insecurity as Focus for ‘Make Things Better’
Its the second year of this companywide charitable initiative from our partner Nuffer, Smith, Tucker Public Relations .
LF Channel joins the ADC
This partnership will help our partner, LF Channel , promote ethical behavior, professionalization, and service quality to contribute to the development and growth of a more transparent and sustainable society.
Worldcom Public Relations Group LATAM Regional Meeting
Read about the latest regional meeting for LATAM based Worldcom PR & communications partner agencies, hosted by MC Comunicaciones , our partner in Quito, Ecuador.
PLANIN and Grupo Albión Form a Strategic Alliance To Expand Their Presence in Brazil and Europe
We’re very excited to share that two of our partners, Planin Comunica??o and Grupo Albión , have partnered to connect their markets of Brazil and Europe in a strategic alliance! This will help bridge the gap for companies in Brazil looking to expand their presence in Madrid and Portugal, and vice versa.
The Pollack Group Turns 39!
Founder of our partner - The Pollack Group - Noemi Pollack , reflects on the 39 years in the industry in her special anniversary post. Read why she is proud that, together with their clients, they have played a role in telling the stories that matter to the world around us.
The Best Careers in PR
Are you looking to grow your career in PR and communications? Do it at one of the best agencies in the world! Check out what positions are open within our partner agencies.
Thanks for reading! We hope these highlights added value to your PR & Communications efforts in 2024.
>>You can keep up to date with our latest expert communication news and analysis by subscribing to our regular newsletter.