What Makes an EVP Resonate? Rethinking Employee Value Propositions in GCCs
Aniisu K Verghese Ph.D.
I help organisations, leaders and teams to communicate with clarity, connect employees to the purpose, enhance reputations, and embrace change | Author | Speaker | Global Digital Workplace Expert | Australia based
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What makes your employees stay and what would make them leave?
For Global Capability Centers (GCCs), this isn’t just a theoretical question. It’s the foundation of their ability to attract, retain, and engage top talent. While perks like competitive salaries and modern office spaces matter, they are no longer sufficient. Employees today want a more holistic offering. A proposition that aligns with their values, aspirations, and lifestyle.
The traditional Employee Value Proposition (EVP) focused on compensation and predictable career paths. However, research highlights a significant shift. According to Deloitte’s Global Human Capital Trends Report (2024), 78% of professionals prefer meaningful work over higher pay. Similarly, Accenture’s Future Workplace Index (2022) found that 67% of employees would consider leaving their jobs if their work preferences weren’t accommodated. These findings reveal a growing demand for flexibility, learning opportunities, and purpose-driven work environments.
Additionally, belonging is now a key factor in employee retention. Mercer’s Indian Workforce Insights (2024) shows that employees seek workplaces where they can connect with the company’s values and feel a sense of inclusion. Enhancing the EX/EVP to attract & retain top talent was the top agenda in 2024 for the People function.
Are GCCs creating cultures where employees genuinely belong, or are they merely ticking compliance boxes?
To make EVPs truly resonate, GCC leaders need to recalibrate their approach.
Personalizing career journeys, offering hybrid work models, and embedding diversity, equity, and sustainability into their operations can significantly enhance employee satisfaction.
This transition requires more than just superficial changes; it demands an authentic commitment to improving the employee experience.
What’s one aspect of your EVP you’re proud of?
#EVP #employerbrand #gcc #globalcapabilitycenter #leadership #workplace #workforce #innovationcenter #globalbusinessservices #GBS #inhousecenter #hiring #talent #retention
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Who am I?
I am Aniisu, an award-winning internal communications and change leader helping individuals and organizations discover and develop their 'sweet-spot' through effective communications. As a Linkedin Top Voice for Internal Communications & Personal Branding based in Sydney, Australia, I offer insights, perspectives and solutions at the intersection of these two evolving domains. I believe that organizations are an amalgamation of employees as 'personal brands' and when we include, involve and inspire staff as partners of change, together we can amplify our presence and advocacy.
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Manager - Brand, Communications & Marketing
1 个月This is an awesome article Aniisu. This is very relatable and talk of the hour for every GCC. What I feel that most GCCs are not connecting a simple framework of EVP - Environment, Value & People. The environment is the workplace where you feel that you belong. Value is the quality of and value you are generating through your work which adds value to your knowledge, career and learning curve. Finally, people are the key. The culture fitment is the biggest ask from the target market. Thanks, Aniisu for this article. Loved it.
Founder & CEO, MacMillan Consulting | Executive Search & Career Coaching | Corporate Affairs & Marketing | Co - Host comms career podcast | Talent Acquisition |
1 个月Another insightful article Aniisu K Verghese Ph.D. It highlights the importance of meaningful work, flexibility, and a sense of belonging in today's workplace. A great reminder of what truly matters in employee attraction & retention.