What Makes Customers Choose NOT to Come Back To You?

There are many reasons customers will do future business with one of your competitors instead of coming back to you... Are you aware of potential problems with your company that will cause some of your customers to stray?

Many businesses are not… which is a huge mistake.

What Makes Customers Choose NOT to Come Back To You?

1. You are not staying in touch with them – your customers come in and make a purchase… then they’re gone.

Is that how you want the relationship to end? Of course not. What you really want is for them to come back over and over again to purchase more.

The only way to achieve this is by staying in touch with them. Whether it’s via email, text messaging, direct mail, phone, mobile app, or other forms of technology, establish some type of connection with your customers for an ongoing relationship.

2. Your staff was not attentive or they were rude – no one likes to be treated unprofessionally when doing business with a company. If a consumer experiences unprofessional, rude behaviour by one of your staff members, they’re as good as gone in most cases.

Rude behaviour is almost like a slap in the face. Therefore, top-notch customer service must be stressed and practised by everyone in your company.

3. You were pushy or hard-selling – whenever a customer feels like they’re being “sold to,” a red flag goes up immediately.

Put yourself in their shoes – do you like aggressive salespeople? Therefore, make sure your employees do not pressure your new customers to purchase your products or services – otherwise, they won’t return.

4. They did not feel appreciated – there are many different things to show your appreciation for your customers – and every time you fail to show them your appreciation, you missed another opportunity to make them want to come back.

5. Your product or service didn’t meet their expectations – nothing else matters in marketing if your product or service is not up to par. Most of the time, when a customer receives a bad product or bad service, you may as well call it their last visit – they will not be back.

6. Your product is not priced appropriately – when pricing your products and services, be sure they make sense and are in line with your competitors’ prices.

Your customers will run far away if they feel like you’ve milked them when it comes to prices – especially if they already know that they can go elsewhere and get the same product or service for a much better price.

On the other hand, selling them something or service at a very cheap price could make your product or service appear to be of “poor quality.” So be careful with that as well.