What makes content good?

In today's digital age, creating high-quality content is paramount for businesses and individuals alike. Whether you're a marketer, a content creator, or someone aiming to engage your LinkedIn audience, understanding what makes content good is essential. In this article, we'll explore the key factors that contribute to excellent content and help you craft compelling pieces that resonate with your audience.

A. Does it add value to your customer's life?

One crucial aspect of creating good content is ensuring that it adds value to your customer's life. This means delivering information, insights, or entertainment that enriches their knowledge, solves their problems, or simply enhances their experience. By understanding your audience's needs, interests, and pain points, you can tailor your content to address those areas effectively.

To achieve this, staying updated with the latest trends, happenings, and news that impact your customer's decision-making process is vital. By incorporating this information into your content, you demonstrate relevance and demonstrate that you understand their challenges and aspirations.

B. Is your content unique?

Another key factor in creating good content is its uniqueness. With the abundance of content available online, standing out from the crowd is crucial. Your audience should be able to find something in your content that they can't easily find elsewhere.

To achieve this, leverage your expertise and industry knowledge to provide insights and perspectives that others may not have. Whitepapers, case studies, industry reports, and industry facts and figures can serve as great eye-openers for B2B audiences, offering them valuable information that sets your content apart.

Moreover, fostering regular engagement with your audience is essential. By consistently delivering unique and insightful content, you provide a compelling reason for them to follow you regularly. This helps build trust and positions you as a thought leader in your field.

C. Will it get them to engage?

Good content should not only inform but also engage your audience. It should be written in a way that encourages viewers to show appreciation, share opinions in comments, and endorse what you're saying. The tone of your content should reflect a human voice, making it relatable and approachable.

Visual appeal plays a significant role in driving engagement as well. Incorporating infographics, images, and videos into your content can enhance its appeal and make it more shareable. Visual elements help break up the text and convey information in a more digestible and captivating manner.

What content looks like on most platforms:

On various social media platforms, content takes different forms and formats. For example, on LinkedIn, long-form articles, thought leadership posts, and industry insights are prevalent. Twitter focuses on concise and impactful messages, while Instagram emphasizes visual storytelling through images and short videos. Understanding the nuances of each platform can help you tailor your content accordingly.

How to create good content:

1. Understand your audience: Identify the topics that interest your audience the most. Conduct research and gather insights into their preferences and pain points.

2. Find relevant content: Stay updated with the latest trends, news, updates, and industry papers. Share curated content that aligns with your audience's interests.

3. Create original content: Leverage your expertise and create your own content, such as posters, blogs, photo albums, or articles. Provide unique insights and perspectives that set you apart.

4. Diversify content formats: Convert your content into videos, graphics, infographics, albums, or share it in the form of links. Catering to various content formats helps cater to different preferences and increases engagement.

Following the 80:20 rule:

To make your job easier and maintain a balanced content strategy, consider following the 80:20 rule. Share eight pieces of curated content from external sources and two pieces of your own original content. This ensures a healthy mix.