What makes a consumer buy from you?

In this newsletter, we will be uncovering the psychological principle of the status quo and how to tackle it.

When you visit your usual restaurant hungry, you have two choices. Either order your usual or try something new.

When we talk about business deals, the real fear isn't that buyers will choose a competitor; it's that they'll end up making no decision at all because of the

1. Time it will take
2. Effort it will take
3. Cost increase

How do you make someone break their habits?

You might think it's by creating FOMO, but that only makes it slightly harder for the client to say 'no.'

However, they'll still say 'no’.

1. Highlight immediate benefits to create urgency.

2. Break down the steps to make the change easy.

3. Break down the initial investment and long-term savings.

4. Show them the hidden costs of staying the same.

5. Engage with questions about the future impact on their business.

Congrats on reaching the end of this newsletter, we told you it will definitely be worth a scroll.??

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