What makes a configurator that converts?

The report in brief

Automotive retail is undergoing a period of unprecedented transformation, with key challenges forcing a departure from the status quo.

Brands should adopt a more efficient and effective digital retail model, with a high-performance omnichannel configurator at its heart.?

Our in-depth report offers four key recommendations for OEMs looking to optimise their configurator experience and transport customers closer to conversion.

These recommendations include:

1. choosing between interactive 3D or static image 2D;?
2. deciding on cloud-streaming or WebGL;?
3. expanding your configurator’s reach; and?
4. connecting the customer journey.

By embracing these recommendations, you can create a high-performance omnichannel configurator that meets the needs of modern car buyers, reduces cost of sales, and helps boost overall conversions.?

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