What Makes or Breaks an Entrepreneur with Darren Hardy

It’s easy to look at super successful entrepreneurs and assume they have some sort of leg up or secret in the game.

It’s also easy to believe that some entrepreneurs are just lucky, and that’s why they succeed.

Sometimes you might even find yourself thinking that there’s no way you can be as successful as others you look up to.

Not true.

This guest on The School of Greatness is one of the most successful entrepreneurs I know.

In fact, Darren Hardy is the publisher of Success Magazine, one of the premier publications in the arena.

But he has forged his own path, marked by many failures (several of which he mentions in this interview), and he gives his wisdom out generously.

I loved talking with him (I took several notes) because Darren has learned all his lessons himself, by actually trying, and by surrounding himself with great mentors.

Darren breaks down the most important skills an entrepreneur needs to develop (and how to become incredible with sales) as well as the mindset a successful entrepreneur needs to weather the ups and downs of starting a business.

I could have talked to Darren for a long time, but I am so excited to share the nuggets he was able to give in the time we had on Episode 190.

“People get into businesses they have no business being in.”

Some questions I ask:

• How did you learn these essential skills yourself?
• What are the intangibles that entrepreneurs should be focusing on (that they aren’t typically)?
• How should you deal with haters as you become more successful?
• Have you had any huge failures? And what was missing from you that they didn’t succeed?
•  What do entrepreneurs need to know about sales to make it simple?

In This Episode, You Will Learn:

• 66% of small businesses fail
• The 4 Essential Skills One Needs to Master to Become Successful As an Entrepreneur
  • Sales
  • Recruiting
  • Leadership
  • Productivity
• Why the people closest to us sometimes hope we fail (sub-consciously)
• How much money Darren has lost in ventures that didn’t pan out (and he’s still really successful)
• That each of us has a “superpower” – something we do that no one else can do better
• Darren’s formula for a successful business:
  • Find something you’re really really good at and enjoy doing
  • Figure out how to make that something people want to buy
  • Determine how to sell it at a profit

“You need to fall in love with your client, not your product.”

• Plus much more…

Interested in learning how to build a life and business around doing what you love? So am I. Let's connect.

This post was originally posted as blog post LewisHowes.com. View original post here.

Photo credit Luke Pamer 

Lewis Howes is an online marketing expert, sought-after business coach, hugely popular speaker, podcast and webinar host, and lifestyle entrepreneur. A former Pro Football player, Collegiate football record holder, two-sport All-American, and current National Champion in Team Handball, he is the host of The School of Greatness podcast, which has been downloaded by over 5 million people since it first went online in January of 2013 (and receives 750,000 downloads per month). He was recognized in a 2013 White House ceremony by President Obama as one of the top 100 entrepreneurs in the country under 30. He is an author, angel investor and advisor to start up companies. He has built a multi-million dollar online businesses and named by Details Magazine as one of "5 Internet Gurus Who Can Make You Rich.”