What makes a back therapy business successful!

First of all, I need to explain myself. Why, as a coach and mentor with over 10 years of experience I write an article about the back therapy business.

It’s simply because it’s one of my first careers! Yes, it started in 1998 by learning sports massage, then signing up for every possible course I could, and quickly evolving to become a chiropractor.

I was travelling to my clients' homes, practising at my homes (I’ve been moving a lot), renting a room in fitness and medical centres, and finally running my own practice.

What’s most important, I believe I’ve made every possible mistake I could have made, that’s why I’m so effective in coaching my clients on how to run a back therapy practice effectively.

New beginning.?

Whether you’re starting now or getting ready to improve what you already have, it’s a new beginning. It’s important mainly for you, to start with your brand message! You’ll understand better what you want to do professionally, what’s your niche, and how you are achieving your professional goals by running your practice. It’s you who will be there every day, and that is why you should understand what your brand represents for your clients.

Talking about clients, the next thing to do is to know who you actually want to work with. Build your perfect client avatar, and when it’s ready, think about 2 other avatars that fit into your brand message. It will help a lot with your expansion when the time is right.?

For some of you, it might sound old-fashioned, however, the next step is your mission statement. By writing your mission statement you can specify what exactly you going to achieve, how you going to do it, and why you do it. It is actually as well your code of practice, and you can use most of it while creating terms and conditions of your service.?

Your business is going to grow. To allow a smooth expansion you must know your role in the business. Some of you already employ people, some cooperate with other therapists or contractors, and some of you run a one-person enterprise, but clearly, if you read this article you think about having a team of people in your practice. To build relationships in the business you need to know your exact role in all relationships you going to form.?

The practitioner-client relationship is also very important, and you better learn how to set the boundaries from me, or you will learn it by experiencing it the hard way, as I did.

Expansion.

If you are not on social media, you don't exist. You can choose only one platform, or you can be on a few of them. It all depends on your client's avatar, and the time you have to manage different profiles. Here are the most important and popular:

1. Google - is the most popular search engine! Having your profile and google business page is a must, especially if clients come to your place! If you are ready to share your expertise via video, your YouTube channel is going to strengthen your local google search results even more.
2. Facebook and Instagram can be run from the same account helping you to build an audience and stay in touch with your clients. Remember, returning clients are your best brand ambassador.?
3. Is your audience also on TikTok? It’s not just for kids anymore, and as those kids are growing up, they might need your help sooner than you think!
4. There is as well LinkedIn, that might fit perfectly to generate leads if you wish to work with professionals! I would actually recommend it as it’s my personal favourite for everyone who wants to grow professionally.?

I’m going to stop here. Of course, your social media strategy should be consistent with your brand and mission statement, as well as adjusted to the most precious resource – TIME!

If everything above works well, you better get ready for something I call the “quantum leap”. It happens when you reach momentum and suddenly the amount of clients exceeds your availability. There are better ways of handling it than placing your clients on a waiting list. Make sure you have two things ready: expansion strategy and the mindset of champions!

An important part of the expansion is your mindset. Believe me, I’ve not only seen people growing faster than their mindset, I’ve been there myself. A long story short, I went back to where I started, and even had to get a job in a warehouse for a moment, because my mindset didn’t grow as fast as my business, so trust me when I tell you to get ready!

The next step is resourcefulness. It’s not about getting more, but about using what you already have better and more efficiently. Everybody can spend the extra cash, but only those who can manage resources efficiently succeed.?

As you are growing and your therapy practice gets really busy, it’s time to expand your offer and services. By now you’ve probably built an impressive database, and if you haven’t started by now, you should monetize it. I’m sure you can offer your clients something they want and need, and I can assure you, they gladly buy it from someone they already trust - YOU! It’s also a good way of securing an income in case of events like the recent 2 weeks lockdown, that lasted almost 2 years.

I’m going to risk here by saying, that everyone who delivers services is waiting for the moment when his/her services become exclusive. Let’s assume, that your practice is really busy, you employ people, you expanded your offer and still, people ask about you specifically. Congrats, it’s a moment when you can start increasing prices and create VIP offers for those, who want to work specifically with you.

I recommend working on additional offers and increasing prices at the same time, but again, it all depends on the nature of your business and the relationships you want to have with your clients.?

I’d say that I’ve just shown you a path to running a successful practice. What’s important is that the first “quantum leap” should happen within 6 months, so just open your calendar, the one that you use the most, write down “NEW BEGINNING” and take action!

If you are not entirely sure how to start, I can help! Reach out to me on LinkedIn, and I tell you how I'll work with you.

I’m looking forward to meeting you!