What makes Apple stand out in the Limelight? A Case study

What makes Apple stand out in the Limelight? A Case study

Before into the article let me surprise you with an interesting fact, Apple name (Not the company) having worth $170000000.It’s no wonder even if you fell down from where you are sitting after a walk-through of this statement.

Here we go, let me divide this case study as follows

·??????Mindset of Apple

·??????Problems solved by Apple

·??????Innovation

·??????Apple strategy

Mindset of Apple

Make it simple: Apple ensures their customers should not face any hassle when they are using their product. It must be simple to use.

Make it Refined: Apple never come forward at the very first to introduce new features to the tech world rather they would watch the other manufacturers’ product flaws keenly and they will refine them as much as possible and delivers the best to the end users.

Make it Premium: As they trust strongly in their quality, Apple never scale down the price and this makes Apple stand out as a Premium brand.

Flawless Integration: It means if you buy other than Apple brand products and accessories you could witness some compatibility issues but in Apple, the product and its accessories have high compatibility to use.

Problems solved by Apple

Apple hardware was invented by Steve Wozniak and Steve Jobs has only marketed it, blindly we can’t say he just marketed it but he had a predominant contribution towards the design as well.

User friendly: The most common problem that Apple has solved is User friendly. This means as I stated earlier the end users should not face any big procedures to use their product. This term was always stressed by Steve Jobs.

Professional friendly: Major markets in those days focused on only office-related works like typing, number entry etc. but Apple concentrated on other professions like Painting, Design, Music etc. so they incorporated suitable features in Apple computers.

Plug and Play: If you are using a Windows computer you would probably use the accessories like Mouse, Keyboard etc. and the same requires the driver software to work with it but Apple solved this Compatibility issue.

It works: Apple won’t user grip their head hair while using the Apple product and accessories. Imagine the scenario, when you are supposed to complete a task by using your personal computer but if it won't allow you to free workflow then this would become a heavier deal than your actual task. Apple never do this mistake because it works.

?Innovation

Apple has opened a lot of Innovation doors here I will tell you one excellent example, In this technology era probably we all are tagged with laptops. We use the charger to power up our laptop and when it is in charging condition if we unknowingly cross the charger wire that sometimes pulls our laptop down on the floor and make it damaged so Apple has invented a magnetic charging interface where it would be lightly coupled with the laptop port so even you drag the wire unknowingly your laptop will not fell rather your charging cable will only disconnect from the laptop port.

Apple strategy

Apple always ensures the best quality hence this would proportionally scale up the price value. Assume two different people ordering the chairs with the same manufacturer and one giving money at the right time and another one not then what would be the Manufacturer’s mindset? The manufacturer always tries to give the best quality chairs to the person who is giving money at the right time. The same concept is followed by Apple. Apple requires much higher money than other competitors to deliver superlative hardware and software. ?

Think different

That's Apple