What is a major change in customer buying behaviour that we've noticed in the last years?

?? In this era of rapid urbanisation & digitalisation, people have started garnering knowledge from all possible ways & platforms as plethora of information is available on digital platforms in the form of videos, articles, research, polls, news etc in mostly all the languages. Out of many, one case is related to awareness for consumption of quality food products. Day by day a lot of chronic diseases are impacting the health of people from all walks of life and most of the cases reason being the unhealthy lifestyle and eating habits.

??????????Most of the packaged food products are either using the sub-standard raw materials, expiry materials, bad quality packaging materials, unhygienic storage, etc which is not healthy for people. There also have been the practices of repackaging the expired products with new packed & expiry dates, fumigating the food material again & again just to make money which is highly irresponsible and harmful to not only humans but also not healthy as a cattle feed.

??????????People not only in urban cities but also in rural areas have started consuming or giving preferences to the fresh items but also started shelling out more money from their pockets just to buy high quality brands. Now, they have been aware of the repercussions of consuming cheap quality or adulterated products which comes at a very low cost for a longer duration of time. This shift has given a confidence to the companies like ‘SPG Group’ who values manufacturing high quality products for their customers and they have also got a boost after giving strict guidelines in packaging, quality of a product from the government authorities like FSSAI, FCI etc.

??????????Now a days ‘Health is Wealth’ is not considered as just a saying, now people have also realized it specially after bravely facing the corona period, which was a bit harsh to the human existence, and now the people’s preference has shifted to the healthier side and they have started giving special attention to their lifestyle after understanding the need of quality nutrition to build the stronger immunity. Now they are consuming high quality nutritional products (mainly preferring good brands like ‘SPG Swaad’).

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