What Are The Main Mobile User Acquisition Channels?

User acquisition (UA) in mobile games is crucial for developers to expand their user base and boost their game's visibility. It involves leveraging various marketing and advertising channels to attract new players.

Mobile Measurement Platform

UA channels are essential for promoting an app, increasing its visibility, and attracting a relevant user base. Some common UA channels for mobile games include paid advertising, such as SDK networks where you advertise inside other games or apps, and social channels like Facebook campaigns, where you run specific creatives and target users on that platform. Influencer marketing is another effective channel, where you collaborate with influencers, content creators, or bloggers to review and promote the app to their followers.

To run effective UA, you'll need a few key tools, starting with a Mobile Measurement Platform (MMP). MMPs, such as AppsFlyer, Adjust, Singular, and Tenjin, are crucial for attribution, helping you understand where your players come from so you can optimise your campaigns. These tools provide a comprehensive view of user acquisition across different ad networks, social media platforms, and other advertising locations.

Mediation Platforms

Once you've acquired players, if your game includes ad revenue, you also need to monetize them. This is where a mediation platform comes in. Mediation platforms, such as LevelPlay by ironSource , MAX by AppLovin , and AdMob by 谷歌 , enable you to show ads in your games and generate revenue. They collect ad networks and ensure they compete against each other, benefiting the developer and publisher. Sticking to one mediation platform helps streamline your strategy, allowing you to manage various ad networks effectively and optimise for ROI or ROAS.

Database Platforms

Another type of key tool to run effective UA is analytical and database platforms. Amazon Web Services (or AWS) is an example of a great tool to store your data. From there you can have dashboards or systems like Tableau to effectively analyse it. Of course there are dashboards and analytics on AppsFlyer or the attribution platform you are using which you can check. But once you have become more familiar with running campaigns and want to develop them further, you may want to create your own analytics dashboards built to cater for your specific needs.

We dive deeper into these aspects of User Acquisition in our coaching series on Hitseeker. That’s not all, we have loads of expert content with insights from our team of experienced professionals in the mobile game development industry. What are you waiting for? Sign up to Hitseeker today.