What Lyft data can tell us about the habits of Beyoncé fans, Deadheads, and other summer concertgoers
After a two- to three-year hiatus, many musicians once again took to the stage in 2023 — and fans were ready and waiting. Beyoncé’s Renaissance World Tour broke ticket-sale records worldwide. Dead & Company (the Grateful Dead spin-off) put on a Final Tour that sold out arenas in New York and San Francisco. And fans attending Taylor Swift’s Eras Tour, which reached Beatlemania levels of attention, shook the ground so hard in Seattle that it registered as an earthquake.?
Because many concertgoers took a Lyft to and from these concerts, and artists generally tour across multiple U.S. cities, the Rev team has millions of concert-related data points to dig into. Here’s what distinguishes each musician’s fans:
Dead & Company?
Biggest hippies: Over twice as likely to take a Lyft ride to a dispensary and least likely to go to the office.
Taylor Swift
Farthest flung: Taylor was the only artist whose fans represented all 50 states; 36% traveled outside their hometown to see her.
Phish
Most loyal: Most likely to have attended more than one show —?and to have taken Lyft rides since 2016.
Drake
Nightlife lovers: Most likely to go to a hookah lounge or nightclub.
Coldplay?
Most productive: Most likely to head to the office and be in bed before 10 p.m. on weekdays.
Post Malone?
Chillest students: Third most likely to go to a college or university, but least likely to go to the library.
Karol G
Youngest at heart: Most likely to go to the mall (favorite store: Forever 21) and last to leave a bar or club.
领英推荐
Beyoncé
Best self-carers: Most likely to go to a spa or hair salon.?
Bruce Springsteen?
Biggest romantics: Most likely to go out to dinner on Valentine’s Day and go to Central Park
Jonas Brothers
Sweetest: Most likely to go to a pet store or get ice cream.
Metallica
Biggest homebodies: Most likely to visit Home Depot and twice as likely to go to Whole Foods as any other fan.
George Strait
Most rugged: Most likely to visit a campsite, but least likely to go to a spa.
Ed Sheeran
Nicest: Most Canadian fans and tied for the biggest maximum tip.
BLACKPINK
Biggest bodybuilders: Most likely to eat fast food —?and hit the gym.
Strategy & Operations | General Manager | I use data and lead teams to achieve +78% revenue growth and profitability in 8 months | Ex-DoorDash, Ex-Walmart
1 年Hi Lyft . I need your help being connected to customer support. Problem: I updated my drivers license to reflect my current domicile and Lyft does not have procedures to update my license without remembering my prior license #. I've been working with customer support for 2-3 weeks trying to get my license updated in the system so I can log in. I've shared all the information and pictures of my license and even waived rights to my first born. I apologize for being obnoxious, but I aim to post this on every single Lyft post until the issue is resolved. Thank you for your patience.
Submarine vet, electromechanical maintenance tech, investor
1 年At least they admit collecting and abusing data from their customers. Several larger companies have already gone through their data collection lawsuits; lyft will be keel hauled by it. they can barely afford to settle their current wake.
Author / Businessman / Trainer / Coach / Art Dealer / High End Second Hand Furniture Sales
1 年Quit trying to distract from your driver abuse issues. This is another example of putting lipstick on the pig. Stop it and mind your own sickly business before you deservedly go bankrupt!!!
Founder l CE?? l Advent ??lpha l Gig Worker Services l #PurposeDriven ?? l #NoFear l #NoFilter
1 年?? the ?? to ?? data insight, summaries and transparency down to the day, hour, minute and second ????♂?. What a #Pandorasbox of #bigdata that can be used for #strategic, #broad-based, #target centric, #customer #focused, #geographically oriented #marketing campaigns??. #VisionaryDesign