What to look for when hiring someone to do your marketing
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Hiring someone to do your marketing is tough. There are so many people out there who claim they can do it, and it's hard to know who is telling the truth.?
In this post you'll learn what to look for when hiring someone to do your marketing, what you should be on the lookout for and how to figure out whether or not they're lying.
Marketing is no easy feat. There are so many aspects to consider when you're marketing for your business. You have to convince people that your product is good, but not too good or they'll get turned off. You have to know what kind of language to speak to them and what channels are the most effective for reaching them--what social networks should you be on, what advertisements should you be running, etc. And then there's the actual marketing itself--you have to create ads
Marketing is no longer just about ads in the newspaper. Nowadays, you need to find the right person for the job.
In this blog post we are going to to cover:?
Why hiring an expert is important:?
Outsourcing your marketing to a professional will save you time and hassle. We can’t all be great at everything, that includes trying to do our own marketing.?
Good marketing takes a lot of time to learn and even more time is required to successfully implement a marketing strategy.?
There are a lot of hats you need to wear, including:
You need to have experience across many different marketing methods in order to get a return on investment.
The majority of marketing freelancers out there just want to get the job done and get paid, but the last thing you need is someone who doesn't care about your business, your branding or what sets you apart from your competition. Be very careful when choosing someone, you need to make sure they understand what you want to achieve.
TIP:?Ask for a marketing strategy on what you want to achieve, this will let you know that the freelancer or agency has looked in-depth at your business, and that they understand what is needed to move forward. This will also weed out the timewasters, they are easy to spot as they normally provide a generic template that has nothing to do with your business.
Here at?Marketing Gig , we ask all our marketing professionals and freelancers to provide a Marketing Strategy when quoting a job.?
What to look for when hiring someone to do your marketing
Hiring someone to do your marketing is a big decision. It's important that you find the right person with the right kind of expertise for your company. There are many things to consider when hiring, but I'll list just a few below.
A marketing professional/freelancer needs to have solid written communication skills, creativity, social media knowledge, and the ability to understand data.?
STOP Asking people to like your Facebook page.
A marketing professional also needs to be able to work with various different types of people on a daily basis and understand and implement numerous projects at any given time.
The best marketing professionals and freelancers will be able to look at your competition and reverse engineer what they are doing to be successful with their marketing efforts.
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And most importantly, they will be able to demonstrate their ability by showing proof of previous successes
How Much Should I Spend When Hiring Hiring Someone To Do Your Marketing
The top marketing professionals and freelancers understand the costs and timelines of their work. You want to have a clear understanding of what you can afford before contacting them for quotes, so that they know what your budget is and can provide information on how much time it will take to complete your project. It is also important to find out if there are additional fees involved in the process, such as content production or research fees.?
Fortunately,?Marketing Gig ?makes it easy for you to reach out to marketing professionals and freelancers based on your terms and you will only receive quotes within your budget.
It is very important to understand that marketing takes time to provide an ROI. Marketing professionals and freelancers need time to do the research and implement the strategy, in most cases some tweaking will need to be done in order to make it work.?
For the first 2-3 month only spend what you are comfortable with, then once you start to see results you can scale.
Who Is Your Target Audience? The most thing to look for when hiring someone to do your marketing
Always ask this question when hiring marketing professionals and freelancers. It is very important that they fully understand who your target audience is and where they are hanging out online.
There is no point creating a marketing strategy to focus on LinkedIn if your target audience is on Facebook or Twitter.
The top marketing professionals and freelancers should be able to tell you who your target audience is, where they are hanging out online and how they can plop your business down in front of them. If these 3 things are not in the marketing strategy you receive it should ring alarm bells that they don't understand your business.
What Services Do They Offer?
The top marketing professionals and freelancers will be able to offer you a number of services to be included in your project. It’s not all about Facebook ads.?
You need to be confident that they are able to offer the full range of services needed to make any marketing strategy successful. These will include but not limited to: Media buying, copywriting, marketing research, PPC advertising, blogging and SEO.
Being able to provide you with a complete service will allow you to move forward and scale your business as fast as you need to. It will also mean you don't have all your eggs in one basket. The Facebook outage in October 2021
Showed a lot of business owners that without Facebook they have no business.?
Conclusion?
What to look for when hiring someone to do your marketing is as important as the hiring,?it's important to be thorough. Ask for referrals and reviews, even if you're sure of their experience. It takes a lot of time and money to find the right person. Be honest about what you need and what you're willing to pay for your needs. Do your research on each possible hire, not just the first one that looks good on paper.
Use?Marketing Gig ?to do the heavy lifting for you. Put a job on our platform and we will reach out to the top marketing professionals within your budget and ask they to provide you with a quote and marketing strategy
Founder, CMO?? Helping Accounting Firms build growth marketing systems & thought leadership personal brands that get consistent leads
2 年Very interesting read