What to Look For in a Print Provider
Just because a print shop operates various production equipment doesn’t mean that all shops are identical. Print shops can vary substantially. They can vary in terms of their equipment and how they interact with their customers. What should you look for in a print provider? Here is a quick checklist to remind you how to find the right print partner.
1. They make you feel valued.?You send out regular, timely communications to your customers, so you should expect the same from your printer. Your print vendor should be proactive and quick to communicate with you, bring ideas, and respond to inquiries. You should feel that they value this relationship as much as you do.
2. They own up to their mistakes.?Everyone makes mistakes. For a business relationship to succeed, both parties must be willing to own up to those mistakes and make them right. Your print provider should be open to discussion about any concerns and be willing to take their share of responsibility if something goes wrong.?
3. Their capabilities are a good match for your needs, especially as you grow.?As your business grows, your marketing needs will grow, too. You need a print vendor whose capabilities scale with you.?It's more cost-effective to combine your marketing needs with just a few vendors if they can offer multiple services at the same time.
4. They stay on top of the latest trends.?As your business grows, there will be opportunities to streamline your projects, open new doors, and increase your marketing ROI. Your print provider should be knowledgeable about these opportunities and continually bring you new ideas.?
5. There is a track record of good communication.?Did you know that?lack of communication is the first reason companies lose business? Select a company or an experienced salesperson that is proactive about communicating with you and responsive to your needs.?
Business relationships are built on communication, trust, and mutual respect. In the world of print, they are also built on the ability of a vendor to support your needs both now and in the future. Ensure you’re working with a print partner that ticks all of your boxes.
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