What to Look For in a Digital Marketing Company?
Digital marketing has become one of the most popular and essential marketing platform now a day. Any new movie, short film, music video or advertisement, everything is done via digital marketing. If a movie is marketed well digitally, more people would go to the theaters to see it. Now the question is how and when to hire them!
While it seems very simple but there are some layers and some points to think of before you can actually go ahead and hire a Digital Marketing Agency. When you have a very small project with a very little budget; in that case, check if it can be done in-house if not by your-self.
When to hire digital marketing agency depends on your project and also the budget. The audience is also important. If you are targeting local audience, the digital marketing would be different and when you are targeting international audience, the marketing plan and strategy would be completely different.
There are few sharp points you must consider before hiring a digital marketing agency.
Up to date:
The digital marketing agency should be up to date. This is very important because the internet today and the people today are moving very fast. One thing can become viral overnight and can be thrown out the next day. The agency should have a proper knowledge on what’s in and what’s out! If they are old school and don’t know the popular trend, no matter how skilled they are, they would probably not be able to bring success for your project. A good way to check if the agency is up to date is by checking their website or blog. If they have an outdated blog or website, this means they are not so active on the internet.
Relevance:
The company you are going to hire should have relevance to your project. If their forte is promoting food and etc, and you have a film that needs to be marketed digitally, it would not be the best idea to hire them. Look for agency’s that have handled the type of niche you are working with. There are some agency’s who work in all fields, in that case, try to sit couple of times in order to make sure they understand your requirements fully.
Experience:
Experience is a big deal when it comes to marketing digitally. A simple thing can be done in many different ways and the same thing can be both time consuming and fast. It depends on the work strategy, technique and working method. A newbie can be talented and may bring forth success for you, but an experienced agency may bring it faster. This does not mean that you should rule out any newbie. It just means if you are hiring a newbie digital marketing agency; make sure they are efficient enough to do a good job. Have several sittings before you actually hire them. Narrow down your needs and criteria and the timeframe you want the job to get done in.