What is the Logic behind your Services and Products as a Business Owner?

For the last now 4 weeks I have been attending the Thrive Business Owners Breakfast meeting organized by Worship Harvest Ministries under the Harvest Institute School of Practical Business where I have had many light bulb moments and sparks of idea development.

One of the things that had been keeping me uncomfortable is the question in the title that was asked by one of the facilitators at the breakfast, Dir. Grace Muyiira is the founder of Vine Pharmaceuticals and a franchise coach.

He posed that question while talking about a business’s ‘Source of Superior Performance’ which is value capture (what your services or products are perceived to be by the market) and creation (what you are creating in reaction to the market captured value) advantage.

Where superior means more business innovation, sales and supply channels, and relationships in relation to the value advantage.

By Logic, I understood that Grace was asking us about our services or products motivates us as owners and our teams to come to work happy and in high spirits to perform, and move the business to the next level.

The more I thought about this, the more I found myself drifting towards the role of service logic in a sustainable business model.

This model is where companies conduct services for their customers, whether by means of physical products or not.

This means thinking in terms of access over ownership, whether the offered is a sharing service, streaming service, or leasing-like payment model.

By building business models based on service logic, companies contribute to improved capacity utilization and less resource waste.

Also, this can be zeroed down to two distinctions, Benefits and Features.

Where features are characteristics that a product or service does or has. For example, some ovens include features such as self-cleaning, smooth stovetops, warming bins, or convection capabilities.

While benefits are the reasons customers buy the product or service. For example, the benefits of some ovens to buyers include safety, ease of use, affordability, or—in the case of many ovens that feature stainless steel casings—prestige.

According to that, my uncomforting situation was solved by finding Kahill Insights’ logic, which is Benefits.

These benefits include:

-?????????Objectivity

-?????????Profitability

-?????????Saving time

-?????????Creating cohesion

-?????????Expert knowledge

-?????????Accountability

-?????????Cost efficiency

-?????????Flexibility

-?????????Consistent

-?????????Committed

How I arrived at them was through engaging my remote team with questions like:

-?????????How do you tackle every task given?

-?????????What kind of values guide you?

-?????????Aligning the team’s values to the company's

-?????????How do you view our clients?

-?????????What do you think are our clients' views about us like?

-?????????Who is dependent and independent of us?

These questions helped position our status in the market and the kind of power we have.

Over to you…

1. What is your logic?
2. Can you and your team identify it?
3. What questions do you think will be helpful in identifying your logic?

Written by Patricia Kahill, Founder, and CEO of Kahill Insights - Content Marketing Agency