What Is Local Presence Management?

Wondering what is local presence management? Look no further.

Local Presence Management is defined as a group of techniques which uses geo-optimization to enhance a business, particularly a multi-location business, by optimizing their information on a local level. 

How Does Local Presence Management Work?

Local Presence Management works through a combination of tools and solutions that give online visibility to a business’ location, whether it’s a single location or multiple. This improves each location’s local search rankings on their corresponding markets, and gives potential customers all the information they need to contact or approach the business.

 One of the core functions of Local Presence Management is monitoring business information for accuracy. Businesses need to have their main contact information, including name, address and phone number (NAP) as well as business hours, consistent across online business directories, data aggregators, online review sites and map listings. If a consumer doesn’t find a business online, how else will they find it?

It is important for any business, but particularly essential for businesses with brick-and-mortar storefronts, to monitor the local visibility, search placement and reputation (reviews) of each location. These factors, among others, determine traffic to their websites and, therefore, traffic to their stores. Did anyone say “conversions?”

 A key component of Local Presence Management is Digital Presence Management.

What Is Digital Presence Management?

Digital Presence Management is the group of processes and efforts that result in the accuracy of a business’ online persona. These processes consist of anything that will give the business visibility, allowing traffic to be directed to the business’ website.

A few examples of Digital Presence Management include website design and development, creation, maintenance and optimization of social media profiles, blog writing, local search engine optimization, pay-per-click marketing campaigns and, again, reputation or review management.

Local Presence Management Is Not Only a Digital Strategy

Believe it or not, Local Presence Management has been around for years, even before the internet and digital era existed. The best ways to get a business found offline was through business directories like Yellow Pages, or through direct mail, billboards or local newspaper ads. Those were the best options to get foot traffic to a brick-and-mortar location.

Today, things are still the same in terms of Local Presence Management, but with a significant improvement: the digital space. Single and multi-location businesses are now implementing digital strategies to get traffic and conversions.

It all starts with one click that will take consumers to the right place to find exactly what they’re looking for. Suddenly, a consumer is a customer. This is what makes Local Presence Management and consistent citations so important to a business.

The Local Presence Management Solution Any Business Needs

At Advice Local, we are not like every other Local Presence Management company. We include all channels of interactive media in our strategy, providing products and services that are uniquely designed for each business, taking certain factors into consideration.

We make sure that a business’ information is submitted in real-time to the most important business directories, data aggregators, and GPS mapping and voice search technologies, all of which are carefully curated before making it into our Data Amplifier Network. We also monitor the business’ information to make sure it is not overwritten by a different source. If it is for any reason, we will correct it as soon as possible.

Learn more about everything Advice Local has to offer. Request a demo today to see for yourself!