What is Litigation PR?

Regardless of their outcomes, legal proceedings often deal significant damage to a company’s reputation.

Caught in the middle of a courtroom drama, brands and organizations can attract a slew of media coverage that leads to speculation and negative perceptions in the public sphere.

That is where litigation PR comes in.

Many smart and strategic companies turn to litigation PR specialists to help them navigate the communications challenges associated with legal disputes.

One of the goals of litigation PR is to effectively communicate complex issues in a simple, concise and honest way. Complex matters whose key points may be hidden deep within hundreds of pages of legal documents must be explained to stakeholders, and often journalists, in succinct format that fits into a press release or a pithy quote appropriate for a newspaper or other publication.

Backed by litigation PR, companies can ensure that loud headlines and bright media spotlights do not overpower their key messages to the public. By utilizing multiple communication channels and working with the media, litigation PR empowers companies to better control the conversation and how they are perceived.

Lawyers may be good at conveying their arguments in court, but when it comes to communicating with the media and the public, no one does it better than PR professionals.

Red Banyan prides itself on helping clients achieve success both in the courtroom and in the court of public opinion. From offices in Washington D.C. and South Florida, our experts work with leading law firms to guide organizations and individuals throughout the litigation process, ensuring that the PR and legal strategies work together to achieve optimal outcomes.