What LinkedIn’s New Changes Mean for You and How to Adapt

Dear Readers, LinkedIn is evolving, and staying ahead means embracing its latest updates to grow your brand, career, and connections.

In this newsletter, I’ll break down key changes, share practical tips, and offer a personal experience on how to navigate and thrive on LinkedIn.

What’s New on LinkedIn?

1. Authentic Engagement: Posts that spark meaningful conversations are prioritized over generic likes or shares.

2. Video Content Boost: Short, engaging videos are gaining higher visibility and engagement.

3. Algorithm Shift: Posts are shown to niche audiences based on targeted keywords and hashtags.

4. Enhanced Creator Tools: Features like post scheduling, Creator Mode, and advanced analytics help improve content strategy.

5. Personalized Networking: Personalized messages and authentic interactions now take precedence over mass invites.

How to Adapt to LinkedIn’s Changes

1. Master Storytelling - Share authentic stories, challenges, and lessons to encourage meaningful conversations. Don't be limit your creativity.

- Example: A personal story about a client challenge can triple your engagement.

2. Leverage Video Content - Use videos for quick tips or behind-the-scenes glimpses. Keep them under 2 minutes for higher engagement. ??

?- Tools like Canva and InShot are perfect for creating professional videos.

3. Target Audience with Keywords - Use industry-specific keywords to boost your visibility in niche searches.

4. Engage Strategically - Dedicate 30-60 minutes daily to meaningful comments and interactions. Start conversations on posts that resonate with your expertise. Avoid commenting on every content in your feed.

5. Use LinkedIn Creator Tools - Enable Creator Mode for analytics and post scheduling. Plan ahead to maintain consistent content flow.

Bonus Tips for Thriving on LinkedIn??

- Comment thoughtfully on posts from your 1st, 2nd, and 3rd connections to build rapport. Be niche-specific with comments-authenticity stands out.

- Use the custom profile button to promote services (e.g., “Request My Services”) with a link to either your portfolio or offers.

- Place your offers in your features section.

- Update your profile every 90 days to stay relevant.

- Attend LinkedIn video events to learn and network with potential leads.

My Experience Adapting to LinkedIn Changes

When LinkedIn prioritized engagement, I shifted from posting updates to sharing personal stories. One post about a project failure and lessons learned resulted in:

- 250% more engagement through meaningful comments and shares.

- New connections and professional collaborations via direct messages. Authenticity resonates with your audience and aligns with LinkedIn’s new direction.

Final Thoughts

LinkedIn’s updates are your chance to shine. Focus on authentic storytelling, experiment with videos, and leverage LinkedIn’s tools to engage your audience effectively. Remember, your audience values connection over perfection.

What’s your biggest LinkedIn challenge or success? Share in the comments. I’d love to read your story.

But just before you go, check out my LinkedIn mentorship offer here - https://selar.co/rq3071

Cohort V begins on February 10, 2025

Remember, if it's too easy, it's not consistency.

Until next time, don't forget to subscribe to Lemon TRiBe's Edge

Abraham Onyemari