??What Lexus Can Teach You About Driving Marketing Success

Hi Guys,

Let’s face it, we’ve all had those why-did-I-think-this-would-work moments. But when you’re in charge of building a premium brand like Lexus, you can’t afford to just wing it (unless you’ve got a fleet of shiny cars to distract everyone, right? ????).

That’s why I’m so excited about the latest episode of the pod, in which Will and I sat down with the lovely Mat Thomas , the brand Strategy Lead at Lexus, to talk about how they do things differently and win big in the challenging and competitive world of automototive.

Mat’s journey from marketing frozen food at Unilever to driving brand strategy for Lexus has given him some unique insights that I know will make you rethink how you approach your marketing efforts. And yes, we managed to have a laugh or two along the way, as we try to never take ourselves too seriously on this podcast.

Here’s a taste of some of what we covered:

• Building a Premium Brand: It turns out, marketing high-end cars isn’t that different from selling groceries—if you know how to nail down what your customers really want. Mat tells us how Lexus keeps its finger on the pulse of their audience ??.
• Emotional Storytelling Without the Cheese: Forget the same old “beautiful car driving through the Italian countryside” ads ??. Mat spills the beans on how Lexus makes emotional connections with their audience that stand out.
• Tennis Anyone? ??: Lexus sponsors the Lawn Tennis Association—because nothing says “premium” like a good serve. You can learn how this strategic partnership is helping them stay top-of-mind and how/why they selected this partnership.
• Social Media Without the Fluff: No more “Which steering wheel do you prefer?” polls! Mat told us how Lexus realigned its social media strategy to focus on content that actually moves the needle ??.

?? Listen now online here .

??Listen on Apple or Spotify

???Watch on YouTube and discover Mat’s strategies for long-term brand success (and how you can apply them) today. ??

Thanks for all of your support, guys Will and I really appreciate it. And if you ever want to tell your story on the pod, drop me a line as I am always looking for some brilliant insight and fascinating stories.

Cheers,

Chris

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