What level your customer
In business we all have people who buy. How to know why they buy and either they come back or use next time another service? The customer is first level of the person who buys your product. It is ordinary person, who not committed at the moment to come back, but getting first experience with your product. Next level after customer is friends. It is people who know your business and come back sometimes when they need your product, even they ready to pay a little bit extra. And last level, is the strongest level, is fans. That is exactly what you need, for your business. Fans usually have strong attachment to your business. They ready to spend they energy, time, money to buy your product. They attached themselves emotionally to your business. That is top of service you can build with your business where fans will be supporting your business activities. Go towards fans. They will help you to build your business future.