What is the least common denominator? The history of entrepreneur families
Filippo Poletti
Top Voice, Executive MBA | Corporate Consultant | Journalist Messaggero | Teacher UniPV | Speaker & Author | Communication Manager xFieraMilano
It’s a perfect match. One is traditionalist and the other one is biting. The first one is based in Turin, Italy, the second one in Invermere, Canada. Lavazza has made coffee since 1895; Kicking Horse Coffee Ltd was established in 1996.
The Italian coffee company bought 80 percent stake in the B.C.-based organic and fair-trade coffee roaster.
MORE THAN A BUSINESS, IT’S A FAMILY AFFAIR IN ITALY
What is the least common denominator? They both can tell us the history of entrepreneur families. The Lavazza family has owned the Italian roaster for four generations. Now it operates in more than 90 countries and employs 3,000 people.
It invented the concept of blending, which is the art of combining different types of coffee from different geographical areas.
ONCE UPON A TIME IN CANADA
Thousands of miles far away, Elana Rosenfeld and Leo Johnson “began roasting coffee in their garage. Some days they got down to their skivvies to beat the heat. Some days they balanced babies on their hips. Every day found them experimenting with the best methods to make Kick Ass coffee”, the corporate website reads.
The company is renowned for it whole bean and fair trade coffee in Canada. The company was recently named the #10 Best Place to Work in Canada.
LAVAZZA AND KICKING HORSE COFFEE PLAY FAIR
Every wedding is the celebration of love, trust, and partnership. “Kicking Horse Coffee represents one of the ‘local jewels’ the Lavazza Group continues to seek as part of its globalization,” commented Antonio Baravalle, CEO of the Lavazza Group and future Kicking Horse Coffee Chairman. “Today, organic fair-trade coffee is one of the fastest-growing trends at the international level, and in North America in particular. Kicking Horse Coffee leads this segment with a brand that is perfectly complementary to the Lavazza portfolio.”
The happiness also comes from Rosenfeld’s words, co-founder and CEO of Kicking Horse Coffee: “We now have the perfect partner to assist us in growing and connecting the world with our coffee.”
In business words, coffee and friends make the perfect blend.
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Chartered Electrical Engineering Consultant
7 年Acquisition is buying the competition or a capability in order to ultimately increase your company's profitability. It also sheds unwanted resource that puts people out of work. This is normal business for companies wanting to grow quickly.